tag:blogger.com,1999:blog-34956527574593801912024-03-14T02:41:02.139-07:00paper over boardroad reports and musings from a university press book travelerjohn eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.comBlogger123125tag:blogger.com,1999:blog-3495652757459380191.post-35777650853391842492015-06-29T11:17:00.000-07:002015-06-29T16:36:22.882-07:00Avin Domnitz, booksellers' friend<!--[if gte mso 9]><xml>
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<a href="http://4.bp.blogspot.com/-QWOoGM5qMuM/VZGJuF5M5kI/AAAAAAAAAhY/wzLDvg1xsds/s1600/20150629_124111-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-QWOoGM5qMuM/VZGJuF5M5kI/AAAAAAAAAhY/wzLDvg1xsds/s320/20150629_124111-1.jpg" width="306" /></a></div>
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Independent booksellers lost a champion this weekend.</div>
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<br /></div>
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I worked for and got to know Avin Domnitz after he joined
forces with David Schwartz to lead Milwaukee’s Harry W Schwartz Bookshops/Dickens
Books in the mid-eighties.</div>
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<span style="mso-spacerun: yes;"> </span></div>
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So many booksellers of a certain age- myself included- got
into the business for love of the product, not retailing in general.<span style="mso-spacerun: yes;"> </span>The business aspects were a necessary evil, and
the less time spent worrying about them the better.<span style="mso-spacerun: yes;"> </span>Some of us saw it as one of the last
honorable ways to make a living.<span style="mso-spacerun: yes;"> </span>Some of
us thought it was a way to change the world.<span style="mso-spacerun: yes;">
</span>Some of us just didn’t have the wit or talent to do anything else.<span style="mso-spacerun: yes;"> </span></div>
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<span style="mso-spacerun: yes;"> </span></div>
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But as the competitive environment began to heat up, the necessary skill set to survive was sometimes lacking. <span style="mso-spacerun: yes;"> </span>Avin was just what we needed.<span style="mso-spacerun: yes;"> </span>He shared some of those motivations, but he
also had a talent for and enjoyment of negotiation and persuasion honed as a
trial lawyer.</div>
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<br /></div>
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A keen analytical thinker, a strategist, that rare guy who
was always able to keep both forest and trees in sharp focus, Avin was the man
you wanted in the room when dealing with big fish- bookstore chains, major
publishers, internet entities, government, banks, landlords.<span style="mso-spacerun: yes;"> </span></div>
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<span style="mso-spacerun: yes;"> </span></div>
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When I recall those long ago days, I think we (the Schwartz
side of the family merger) didn’t always appreciate what he brought to the
table.<span style="mso-spacerun: yes;"> </span>Avin’s thankless job was to keep
watch over today’s sales to make sure we’d have the money to pay yesterday’s
bills.<span style="mso-spacerun: yes;"> </span>We often didn’t. <span style="mso-spacerun: yes;"> </span>His close attention to the bottom line, expenses,
and business practices was not always well-received. It wasn't as much fun as shelving an incoming
order of Penguins. But his scrupulosity probably saved the stores more than once.<span style="mso-spacerun: yes;"> </span></div>
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<span style="mso-spacerun: yes;"> </span></div>
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The Schwartz stores thrived on being bookish places, and
David himself was a consummate reader.<span style="mso-spacerun: yes;"> </span>But
Avin was also a reader.<span style="mso-spacerun: yes;"> </span>Avin’s
intellectual gravitas, <i style="mso-bidi-font-style: normal;">his</i> passion
for particular books and authors, got less attention than it deserved since he
worked behind the scenes rather than in front of customers.<span style="mso-spacerun: yes;"> </span>This man had impeccable reading tastes and strong,
thoughtful opinions about literature and history.</div>
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<br /></div>
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Avin and I left the stores around the same time- he to work
for the American Booksellers Association as CEO, me to become a sales rep.<span style="mso-spacerun: yes;"> </span>Our paths crossed occasionally since then,
and I remember a conversation awhile back about Yale’s Jewish Lives series
after he’d met the editor.<span style="mso-spacerun: yes;"> </span>“These are such
wonderful books,” he enthused.<span style="mso-spacerun: yes;"> </span>He may
have retired but his excitement about books was as fresh as our first
conversation about Philip Roth 30 years ago.</div>
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<br /></div>
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When I think about Avin I recall his incredible patience, and
his willingness to give advice in a way that the mathematically challenged could
process.<span style="mso-spacerun: yes;"> </span>His confidence could sometimes
be a little intimidating, but he showed just enough ordinary human insecurity
and anxiety that the anxiously insecure enjoyed his company.<span style="mso-spacerun: yes;"> </span></div>
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<span style="mso-spacerun: yes;"> </span></div>
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He had a droll sense of humor, especially about human
foibles.<span style="mso-spacerun: yes;"> </span>But when people disappointed
him or did stupid things he never seemed to sour on humanity in general- a feat
that’s easier said than done and I suspect had something to do with his deep love of
family and faith.</div>
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<br /></div>
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There are lots of heroes to celebrate as independent
bookselling seems to be miraculously surviving and maybe even thriving, but few
have done as much to chaperone the profession into the 21<sup>st</sup> century.<span style="mso-spacerun: yes;"> </span>If American booksellers today are smarter,
more sophisticated in their business practices, more networked, more savvy
about social media, and more confident about the future, they have Avin Domnitz
to thank.</div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com3tag:blogger.com,1999:blog-3495652757459380191.post-66961377347560546502015-06-07T09:44:00.001-07:002015-06-07T11:38:06.540-07:00the beauty of horizontal bookselling<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://stockholmtoday.se/wp-content/uploads/2012/10/stockholmtoday-market-web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://stockholmtoday.se/wp-content/uploads/2012/10/stockholmtoday-market-web.jpg" height="213" width="320" /></a></div>
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<br />
When I walk into a good bookshop with the intention of browsing,
I look for new books, and I look for a display table.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There are lots of ways to attractively present new titles,
and I’ve seen them all.<span style="mso-spacerun: yes;"> </span>But somehow, the
sight of stacks on a big table “commands me to buy” (to use an ugly marketing
phrase) like no other fixture or display strategy.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Vending one's wares from a simple table is such a universal
human activity, and we all know the appeal, from farmer’s markets to trade shows.<span style="mso-spacerun: yes;"> </span>So maybe I’m just drawn to the
horizontal surface because <a href="http://blogs.sweden.se/photo/tag/farmers-market/">my Swedish ancestors</a> bought and sold their
vegetables that way.<span style="mso-spacerun: yes;"> </span>But I have other
reasons.</div>
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<br /></div>
<div class="MsoNormal">
A table has some distinct merchandising advantages over
vertical shelving.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
There’s a kind of egalitarian spirit to stacks of books face
up on a table.<span style="mso-spacerun: yes;"> </span>A browser can
circumnavigate with easy access to everything- nothing out of sight or out of reach.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There is less likelihood that <a href="http://www.madetomeasuremag.com/the-butt-brush-and-other-retail-research-insights">butt-brush factor</a> will chase browsers away from narrow aisles. </div>
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<br /></div>
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As a browser, the logistical challenges of vertical
shelving- especially the floor to ceiling variety- are becoming clearer as creaking
joints and dodgy eyesight begin to toy with me.<span style="mso-spacerun: yes;">
</span> </div>
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<br /></div>
<div class="MsoNormal">
There is the issue of the top shelf, and the even
more distressing problem of the bottom one.<span style="mso-spacerun: yes;">
</span>I can’t be the only customer who decides to skip finding out who the S
through Z authors in New Books are rather than get down on hands and knees to
examine them.<span style="mso-spacerun: yes;"> </span>I’ve always wondered if
those authors have any idea that their last names put them at a distinct
display disadvantage in most bookshops.</div>
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<br /></div>
<div class="MsoNormal">
Big corporate retailers are spending heavily to track
eyeballs in their stores, since it’s clear that where they go is a huge factor
in what products get noticed and sold.<span style="mso-spacerun: yes;">
</span>For bookstores, this is also the case.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One of my favorite customers at the downtown Milwaukee
bookstore I managed was Mrs. Jepson, an eccentric older woman who had won a
lawsuit against an ambulance company and was rewarded by being able to use it as a taxi
service.<span style="mso-spacerun: yes;"> </span>They’d drop her off and pick
her up after she spent an hour or so rolling around the store in her
wheelchair.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
She looked a little like Flannery O'Connor, had definite interests, and a sharp tongue (“The only thing she reads is the
newspaper!” she’d invariably complain about her paid companion.)<span style="mso-spacerun: yes;"> </span>If she landed at a
busy time we’d groan and make the best of it, but on a slow Tuesday morning she
was a delight.</div>
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</div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Another delight was
seeing bookseller Daniel Goldin’s patient, funny, disarming way with her as
he fetched books from this section and that at her command.<span style="mso-spacerun: yes;"> </span>This talent has come in handy as his <a href="http://www.boswell.indiebound.com/">Boswell Book Company</a> has cornered the Milwaukee north shore nursing home market.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But Mrs. Jepson mainly liked to browse, snatching random books
within reach and demanding “what’s this about?”<span style="mso-spacerun: yes;">
</span>The thing was, her browsing boundary was books she could see and pick up
from a sitting down position.<span style="mso-spacerun: yes;">
</span>Authors H through P of the new Mass Market fiction section, for
instance.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I don’t know whether Esther Jepson would have had an easier
time with horizontal display tables, but the lesson is that bookstore customers
have unique perusing strategies and abilities, and may not be seeing what you
want them to see.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My old boss David Schwartz was a big believer in the display
table, and we spent lots of time configuring, measuring, and moving them around.<span style="mso-spacerun: yes;"> </span>A key Schwartz insight: if the table is too low you will
need a lot more inventory to make stacks; higher tables are better, since only
a few copies of a book can get it close to the customer’s eye level.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My friend Jason Smith in Oak Park was a little obsessed with
this issue for years before he opened his own store.<span style="mso-spacerun: yes;"> </span>He was so convinced that displaying books on
tables is the way to go that he named his store <a href="http://www.booktable.net/">The Book Table</a>, and it is
indeed a joy for horizontally biased bibliophiles.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And in Hyde Park, the Front Table at <a href="http://www.semcoop.com/">Seminary Coop Bookstore</a>
has been some of the most valuable bookselling real estate in North America for
decades.<span style="mso-spacerun: yes;"> </span>There isn’t a better snapshot
of new, important scholarly books to be found anywhere.<span style="mso-spacerun: yes;"> </span>And in stacks!<span style="mso-spacerun: yes;"> </span>I was thrilled to hear that they’re
converting some of their vertical New Release shelving to more table
space.<span style="mso-spacerun: yes;"> </span>No more crawling on the floor to
see the new <a href="http://www.semcoop.com/book/9780262026710">Slavoj Zizek!</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I know, I’m unrealistic.<span style="mso-spacerun: yes;">
</span>Just in time inventory and bottom line watching have made book piles a
thing of the past in many stores.<span style="mso-spacerun: yes;"> </span>And
organizing regular sections like fiction horizontally rather than vertically
makes no sense.<span style="mso-spacerun: yes;"> </span>And who has the space
for all these tables anyway?</div>
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<br /></div>
<div class="MsoNormal">
It's fun to get lost in the stacks. But give me a big flat space stacked with curated new titles over wall shelving any day.<span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
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john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com5tag:blogger.com,1999:blog-3495652757459380191.post-4469357598480609382015-04-18T10:57:00.000-07:002015-04-18T11:01:41.122-07:00why aren't there more people of color in publishing?<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.pamwoldow.com/files/2013/05/elephant-in-the-room1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.pamwoldow.com/files/2013/05/elephant-in-the-room1.jpg" height="245" width="320" /></a></span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"><br /></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"></span>Not long
ago, I was at an MIT Press sales conference dinner and was surprised to notice
that I was the only man at the table. In
fact, MIT has made incredible strides in gender equality. Most of the key sales, marketing and
administrative positions are held by women, and the editorial department is way
more balanced than those of many other publishers. Publishing in general has been transformed
over the past few decades by women assuming leadership roles.</span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"></span></span></span><br />
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">So why is the record on racial inclusiveness in publishing still so
appalling? Why do I sit at sales
conference tables with dozens of very smart people season after season where
the non-white representation is nil, or almost nil? Why does book publishing still seem like a
place where, as a friend of mine described it, “white people talk to white
people?”</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">I can’t
speak for other publishers, (and can’t even really speak for my own) but I’ve
been in the book business long enough to know that the racial demographics in
terms of employment is abysmal. The
paucity of African-American faces is one of a couple big elephants in the publishing
room, and the lack of acknowledgment and apparent progress makes it seem as if
we’ve just given up. </span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">The irony
here is that the university presses I represent- Harvard and Yale in
particular- routinely nurture the most extraordinary scholarship on
African-American history, slavery, economic inequality, the criminal justice
system, urban issues, and education. Their roster of author talent is an A list of
contemporary Black public intellectuals and academics, who are doing groundbreaking
research and constructing profoundly important arguments. Their work stands to materially improve quality
of life and to leverage change. It’s a
signal contribution made by university presses every season. And the fact that these stellar books have
been brought to life by talented, thoughtful white editors shows that if racism
is at work, it’s of the institutional variety, not personal.</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">A sales
conference is an assembly of the key in-house players, a conversation about the
ideas in forthcoming books, and a strategy-session on how to present them to
the public. When a title has special
valence for the Black community, it seems strange for members of that community
to (literally) not have a chair at the table. (I feel similarly uneasy when the recent cascade
of books on Islamism is discussed without input of Muslims.)</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">The point is
not diversity for diversity’s sake, as if it’s enough to just feel good about ticking that box. It’s not even simply about making it possible
for Black voices to be heard on marketing strategies for books on “Black”
topics, whatever that may mean. We’re
missing the perspective that African-American sales, marketing and editorial
personnel would bring to the <i>entire </i>publishing
program. Why wouldn’t discussion of environmental
studies, classical music, digital humanities and ornithology titles not be just
as enriched by a more representative staff?
How might the seasonal lists look different had the books been acquired and
shepherded through the pre-publication gauntlet by black editors? </span></span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">In truth,
nobody at any of the presses I work for would dispute this. But diagnosis is easy. Attracting, hiring and keeping non-white
talent is a challenge, and I’m certainly not the first book person to have
thought of advocating it.</span></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"> </span>
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">The most
common explanation I’ve heard for why the problem is so intractable goes
something like this: there’s a lot of competition in the corporate and
financial world for strong African-American candidates, and publishing simply
can’t compete on salaries.</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">I’m sure
there’s some truth in that, although leaving it there seems a little convenient.
If the book industry in the US is to survive and grow, publishers <i>have</i> to find ways to increase the number
of nonwhite professionals in their ranks at all levels- administrative,
editorial, marketing, publicity, book design, financial, digital, sales reps.</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">There’s an obituary
written for legacy publishing just about daily.
The causes cited are technological, or competing platforms, or e-book
pricing, or self-publishing, or a dozen other predictable villains. But I think there’s a bigger threat to the future of books: the
prospect of publishing houses that, internally, look less and less like the
country. White people talking to white
people. </span></span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"> </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Sorry, I
don’t have a killer app to solve this. But I don’t believe in the notion that
you can’t talk about an issue unless you do. More headway might be made by
starting with the obvious- acknowledging the problem, designing plans and
benchmarks to measure progress, and- most importantly- making sure that
everything possible is being done to make the working environment a welcoming
one for people of color. Perhaps these
things have made it to someone’s agenda, but I haven’t heard the issue addressed in years, and the results speak for themselves.</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">My presses
have been incredibly great places to work, and book publishing is a fantastic
way to spend a career. People tend to
stay in their positions for a long time.
But we’re in the midst of a great generational turning of the page as
the valiant sixties generation begins to cede the reins. It’s a perfect time for publishers to renew
their commitment to actively finding non-white talent to fill some of those
slots.</span></span></span></div>
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<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Hard to do. But the presses have broken ground in all
sorts of ways, and I don’t doubt their capacity to lead on this one. They have some built-in advantages: the
resources of three great universities; a battery of African-American authorial
talent; and the ability to still do the long-term, big picture thinking that
escapes most other enterprises in our short term quick buck age.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">We might
take a page from some of the booksellers who have faced the same challenge of
staffing their stores in a representative way. </span></span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">
</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">The vast
majority of booksellers I visit every season are, like my colleagues at the sales
conference table, white. But Left Bank
Books in St Louis has always stood out for its multiracial, multigender,
eclectic bookselling staff. The composition
seems organic, not token. When the
horror of Ferguson unfolded, Left Bank responded- as readers, as booksellers,
as citizens. Co-owner Kris Kleindienst
was surprised when their efforts got so much attention, since “it just felt
like what you do.” One thing they do is
to think hard and often about serving their entire community.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">I asked Kris
why she thought the issue of racial composition in publishing and bookselling
gets such scant attention. </span></span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">“So many
white people who are very well-intentioned have actually spent very little time
<i>talking</i> about race, confronting privilege, examining implicit bias,” she
said. “Very articulate people stumble
when asked why there aren’t more people of color in their professional
worlds. But the language about race, the meaningful conversations, have
to be learned. If we want to address it, we have to commit to doing some hard
looking at ourselves, commit to un-learning that racism, and also to
interrupting it where we see it in action. This is a life-long process that
doesn’t stop. But it is so worth it.”</span></span></span></div>
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</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Word.</span></span></span></div>
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<![endif]-->john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com6tag:blogger.com,1999:blog-3495652757459380191.post-27768915511283307142015-03-27T07:13:00.001-07:002015-03-27T07:39:59.831-07:00how to become a child communist<!--[if gte mso 9]><xml>
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<a href="https://c2.staticflickr.com/4/3145/5704539634_b6167eb501_z.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://c2.staticflickr.com/4/3145/5704539634_b6167eb501_z.jpg" width="400" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1.</div>
<div class="MsoNormal">
The East Side Library, a creaky old store front, was on the
corner Farwell and North, about a mile south of our flat on Bartlett
Avenue.<span style="mso-spacerun: yes;"> </span>I was nine years old in 1960,
one of those anonymous, introverted after school regulars who have haunted the
late afternoon stacks for generations.<span style="mso-spacerun: yes;">
</span>If I took four buses- the #15 south to North Avenue, then the #21 west
to Holton Street, then the #14 north to Center (or ran this six block leg), and
finally the #22 back east to Oakland- and if I didn’t dawdle too long at the
Library, I could make the whole circuit on one bus transfer.<span style="mso-spacerun: yes;"> </span>Eventually, I would get a coveted weekly
student pass that simplified the trip.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My Milwaukee Public Library card was my most treasured possession.<span style="mso-spacerun: yes;"> </span>But I was regarded with some suspicion by the
librarians because I had no interest in age-appropriate literature.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There was no rule against a ten year old checking out adult
reading matter, unless the book had been coded with the unsubtle red slash
across the end paper, signifying sexual content.<span style="mso-spacerun: yes;"> </span>These didn’t interest me.<span style="mso-spacerun: yes;"> </span>I remember once seeing the word “homosexual”
on the spine of a small book in the psychology section; it caught my eye, <span style="mso-spacerun: yes;"> </span>but I was vague about what it meant and not
curious enough to find out.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What mainly cast a spell on me were books about other
countries.<span style="mso-spacerun: yes;"> </span>Africa, Asia, Europe- my
hunger to know these places was deep and indiscriminate.<span style="mso-spacerun: yes;"> </span>But around this time the Soviet Union in
particular clamped a hold on my imagination.<span style="mso-spacerun: yes;">
</span>The paranoid, post-sputnik era prompted lots of books on the subject,
often with garish covers and terrifying illustrations.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
Communism was evil.<span style="mso-spacerun: yes;">
</span>How could it not be?<span style="mso-spacerun: yes;"> </span>We’d been drilled
to line up against the wall in the stifling basement hallway of Bartlett Avenue
School, shielding our heads with our ten year old crossed arms lest Nikita Khruschev
launch nukes at Milwaukee.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But I was intrigued by the idea of the USSR, this exotic,
parallel universe.<span style="mso-spacerun: yes;"> </span>I wondered whether
Soviet students worried about war, and whether they had more effective
protection than covering their heads with their hands.<span style="mso-spacerun: yes;"> </span>My fascination had the flavor of a science
fiction addiction, and I checked out every book I could find on the
subject.<span style="mso-spacerun: yes;"> </span>They often proved incomprehensible
when I got them home, but I was not deterred.<span style="mso-spacerun: yes;">
</span>I’ve never been afraid of complicated reading.</div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-ak0.pinimg.com/736x/ad/5c/ff/ad5cff93f586678ed6d6988efe28cd50.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ak0.pinimg.com/736x/ad/5c/ff/ad5cff93f586678ed6d6988efe28cd50.jpg" height="139" width="200" /></a></div>
<div class="MsoNormal">
Once, a sneering librarian asked what I <i style="mso-bidi-font-style: normal;">did </i>with all these books about Russia.<span style="mso-spacerun: yes;"> </span>My face went flush with hate and
embarrassment.<span style="mso-spacerun: yes;"> </span>But another time my
favorite librarian, who reminded me of Miss Jane Hathaway, smiled as I hefted <i style="mso-bidi-font-style: normal;">The Story of Soviet Man </i>onto the counter.<span style="mso-spacerun: yes;"> </span>“You must really be interested in what’s
going on over there,” she said.<span style="mso-spacerun: yes;"> </span>This
simple, obvious remark made me love her.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span><span style="mso-spacerun: yes;"></span>I wondered whether she might have
been a communist.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2.</div>
<div class="MsoNormal">
During the summer of 1961, right after the end of fourth
grade, someone from the school board called my mother.<span style="mso-spacerun: yes;"> </span>They were setting up a new program for
“Superior Ability” students and had identified me as a potential charter
member.<span style="mso-spacerun: yes;"> </span>Would she bring me to Wells Street
School on a Saturday morning for a series of tests?<span style="mso-spacerun: yes;"> </span>The class would have an experimental
curriculum, draw students from five area schools, and we’d remain together as a
cohesive group until eighth grade, each year hosted by a different school. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There was much discussion about logistics- it would mean bus
riding rather than walking to school- and my parents were ambivalent.<span style="mso-spacerun: yes;"> </span>Would the class make me feel as if I’m “a
little king?”<span style="mso-spacerun: yes;"> </span>In our family, bragging
and pride were two sides of the same unbecoming coin.<span style="mso-spacerun: yes;"> </span>The notion of enrolling me in a program that
boasted some kind of superiority in its very name was concerning.<span style="mso-spacerun: yes;"> </span>(Later, there were times they did regret the
SA class, and it became a sort of whipping boy.<span style="mso-spacerun: yes;">
</span>Indeed, it <i style="mso-bidi-font-style: normal;">was </i>the inspiration
for my seemingly out-of-nowhere political activism and dada pranks.)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://2.bp.blogspot.com/-B1ULbkYL0Qg/T6o4HkSOU5I/AAAAAAABI4o/JfBAVh7RMSM/s640/The+Berlin+Wall+-+Pictures+From+the+Early+Days+of+the+Cold+War+(2).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://2.bp.blogspot.com/-B1ULbkYL0Qg/T6o4HkSOU5I/AAAAAAABI4o/JfBAVh7RMSM/s640/The+Berlin+Wall+-+Pictures+From+the+Early+Days+of+the+Cold+War+(2).jpg" height="138" width="200" /></a>But I passed the tests and started fifth grade at Hartford
Avenue School the following September with 30 other clever kids. <span style="mso-spacerun: yes;"> </span>What apparently got me in was my answer to an
open-ended essay question designed to assess my skill with words.<span style="mso-spacerun: yes;"> </span>Prompted to draft a page about anything, I
composed a lengthy short story, brimming with pathos,<span style="mso-spacerun: yes;"> </span>about an East German girl who was separated
from her family by the recently erected Berlin Wall.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My exposure to the non-white kids, precocious nerds, and
children of academics in that four year program was an experience that re-shaped
my worldview for a lifetime.<span style="mso-spacerun: yes;"> </span>You might say
it made me a Marxist.<span style="mso-spacerun: yes;"> </span> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Funny that it was
all down to a pretentious little story about the evils of communism.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3. </div>
<div class="MsoNormal">
<a href="http://www.iisg.nl/collections/sovietchildren/images/2095-12.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.iisg.nl/collections/sovietchildren/images/2095-12.jpg" height="200" width="143" /></a> October, 1964.<span style="mso-spacerun: yes;"> </span>Eighth
grade, Hartford Avenue School.<span style="mso-spacerun: yes;"> </span>A
freakishly tropical fall day.<span style="mso-spacerun: yes;"> </span>I’m
painfully bored, waiting for lunch hour to end on the shimmering asphalt
playground.<span style="mso-spacerun: yes;"> </span>As usual, I’m hiding, acting
weird, avoiding sports, in my own head, leaning against the chain link fence, cloud
watching.<span style="mso-spacerun: yes;"> </span>Along Maryland Avenue,
within earshot, a group of workmen are taking a break and listening to the
World Series on the radio.<span style="mso-spacerun: yes;"> </span>An announcer
cuts in with a news bulletin to say that in the Soviet Union, <span style="mso-spacerun: yes;"> </span>Khrushchev has been deposed, and that two new
leaders- Brezhnev and Kosygin- will take his place.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I find this news extraordinarily fascinating.</div>
<div class="MsoNormal">
<br />
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
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<br /></div>
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<br /></div>
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<br /></div>
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</span></span></span> </div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com3tag:blogger.com,1999:blog-3495652757459380191.post-86910090622249272152015-02-08T10:03:00.000-08:002015-02-08T10:03:15.411-08:00memory and loss as the wheel turns in the book business<div class="separator" style="clear: both; text-align: center;">
<a href="http://a3.att.hudong.com/38/39/01300000213598133561394318618.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://a3.att.hudong.com/38/39/01300000213598133561394318618.jpg" height="239" width="320" /></a></div>
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<br />
<div class="MsoNormal">
Maybe it’s just in the nature of dinosaurs to think we are
indispensable.<span style="mso-spacerun: yes;"> </span>But as a wave of
leave-taking sweeps over the book industry, I’m reminded nearly every day that
we’re not just losing great people, but also their institutional memory.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A sharp bookseller with ordinary memory will recognize good
customers by name and recall the last few books they bought. Not to mention arcane details like ISBN prefixes and the quirks of publisher co-op policies.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The institutional memory operates at a higher level.<span style="mso-spacerun: yes;"> </span>It records slow-moving changes in tastes, dips
deftly into a deep pool of author and title knowledge, and remembers how the
latest subject fad turned out the last time there was a bubble for it.<span style="mso-spacerun: yes;"> </span>Typically, there’s a broad scope awareness of
the book world born of decades of interaction with publishers, authors, other
booksellers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By definition, it takes years to develop institutional
memory, and it’s not just a skill that can be learned by simply trying
hard.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Many of the sharpest institutional memories are housed in the heads of the visionaries who opened stores in the 60s
and 70s because they couldn’t imagine a career in the world of business- maybe
the last generation that didn’t worship money.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Younger booksellers are stepping up at Indies all over North
America, bringing energy, digital smarts and their own kind of wisdom to the
industry.<span style="mso-spacerun: yes;"> </span>A decade ago I was pretty
pessimistic that the book business would survive the passing of the
dinosaurs.<span style="mso-spacerun: yes;"> </span>But having worked with some
of these twenty and thirty-somethings, it’s clear that they will survive our
departure.<span style="mso-spacerun: yes;"> </span>Yet it will take years for
them to rebuild the store memory that resides in the brains and hearts of the
old timers.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
When I pitch Helen Vendler’s wonderful collection of essays
this month (<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674736566"><i>The Ocean, the Bird and the Scholar</i></a>), I refer buyers to her
previous essay collections for hints on how this one will do.<span style="mso-spacerun: yes;"> </span>Booksellers who instantly go to their
computers to see how they did with those titles often find that books published
in 1980 and 1989 don’t show up.<span style="mso-spacerun: yes;"> </span>(And <i>you
weren’t alive then</i>, I sometimes grimly think to myself.)</div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
But the bookseller with the long memory (and a dozen lovely
people immediately come to mind here) will immediately recall these books, and
the selling of them, without reference to screens.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When MIT Press releases a new edition of the absolutely
transformative <a href="http://mitpress.mit.edu/books/bauhaus">Bauhaus</a>, first published in 1969, the long memories see the book
in the mind’s eye, and recall its fifty year life in the bookstore.</div>
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<br /></div>
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One of the most important books on the spring Harvard list
is a deeply felt memoir by a human rights activist lawyer- John Sifton’s <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674057692">Violence All Around</a>.<span style="mso-spacerun: yes;"> </span>The book stands on its own
merits, but it seems relevant to me to point out his family connections: his
mother, <a href="http://www.thenation.com/article/long-goodbye-book-business-and-its-woes">Elizabeth Sifton</a>, is a legendary FSG editor of enormous stature; his
grandfather, the theologian and public intellectual <a href="http://en.wikipedia.org/wiki/Reinhold_Niebuhr">Reinhold Niebuhr</a>, needs no
introduction.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Or so I thought.<span style="mso-spacerun: yes;"> </span>Both
of those names drew blanks with my buyers until I presented the book to Les
Kreyer- another legend- at Follett last week. <span style="mso-spacerun: yes;"> </span>Les immediately appreciated how these two
names would have influenced the author, and made the book more interesting.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span>Les is the
quintessential old school bookman- erudite, with sophisticated interests, yet
someone you’d be happy to have the proverbial beer with.<span style="mso-spacerun: yes;"> </span>When I pitched another book on the spring
list, Nick Sousanis’ <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674744431">Unflattening</a>, “the first dissertation drawn in comic form”,
he compared it to the way <a href="http://en.wikipedia.org/wiki/Tractatus_Logico-Philosophicus">Wittgenstein’s Tractatus</a> was received in 1918.<span style="mso-spacerun: yes;"> </span>Not that Les was around in 1918, but institutional
memory!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Maybe I’m reading too much <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300198058">Modiano</a> and <a href="http://www.newyorker.com/books/page-turner/why-you-should-read-w-g-sebald">Sebald</a> lately, but I’m
keenly aware of ghosts, transience, and loss.<span style="mso-spacerun: yes;">
</span>We’re on the cusp of losing a generation of book people.<span style="mso-spacerun: yes;"> </span>The young whip-smart staff now running
<a href="http://www.semcoop.com/">Seminary Coop</a> in Chicago (and other stores) has access to tools we never
dreamed of to make bookselling profitable.<span style="mso-spacerun: yes;">
</span>But it’s the handling of books physically, the “shelf awareness” that
comes from touching and reading the books and engaging customers about them,
that’s at least as important in building memory as blips on the screen.<span style="mso-spacerun: yes;"> </span><br />
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
Book people of a certain age are dying off, it can’t be
helped.<span style="mso-spacerun: yes;"> </span>My friend Adena, who spent a stellar
career in the book world, lamented the other day that the only time she
recognizes names anymore in the Publishers Weekly “Personnel Changes” column is
when there’s an obituary.<span style="mso-spacerun: yes;"> </span><br />
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
And as for retirements, who can begrudge the bookselling
lifers wanting some time to actually read?<span style="mso-spacerun: yes;">
</span>It’s been a hard business.<br />
<br />
</div>
<div class="MsoNormal">
So hats off to the new generation, and good luck.<span style="mso-spacerun: yes;"> </span>But don’t forget to remember, remember,
remember.</div>
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<br /></div>
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<br /></div>
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</span></span></span> </div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com4tag:blogger.com,1999:blog-3495652757459380191.post-76546286203031294132015-01-14T15:10:00.001-08:002015-01-14T15:10:18.279-08:00hey booksellers: say hello!<!--[if gte mso 9]><xml>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><a href="http://1.bp.blogspot.com/-EW5-BDcoPfs/VLb1XreFSrI/AAAAAAAAAbU/6TtXgqKBVSo/s1600/20140726_153647-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-EW5-BDcoPfs/VLb1XreFSrI/AAAAAAAAAbU/6TtXgqKBVSo/s1600/20140726_153647-1.jpg" height="299" width="320" /></a></b></div>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
At a time
when their online competitors are spending millions on enhancing customer
interface, why aren’t brick and mortar bookstores friendlier places?</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Saying hello
seems like such a simple thing.<span style="mso-spacerun: yes;"> </span>Why go
into an intensely social occupation like bookselling if it doesn’t come
naturally?</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
It’s on my
mind because this week I dropped in on a couple new bookstores in Chicago, and
my “customer experience” was wildly divergent.<span style="mso-spacerun: yes;">
</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
At one store,
I was greeted warmly the moment I walked in the door, and all three staff made it clear I was welcome.<span style="mso-spacerun: yes;">
</span>(This was <i style="mso-bidi-font-style: normal;">before</i> I introduced
myself as a book rep.<span style="mso-spacerun: yes;"> </span>I like to scout
stores as a civilian first.<span style="mso-spacerun: yes;"> </span>Like most reps, I'm a bookaholic.)<span style="mso-spacerun: yes;"> </span>Isn’t this
Bookselling 101?</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
But at
another store, I was invisible.<span style="mso-spacerun: yes;"> </span>Despite
being the only browser in the shop, one bookseller never looked up from a
laptop, and the other shelved and tidied without so much as a nod to her only
customer. <span style="mso-spacerun: yes;"> </span>The store is small,
essentially one large room, and it must have taken some effort to <i style="mso-bidi-font-style: normal;">not</i> make eye contact.<span style="mso-spacerun: yes;"> </span>No goodbye when I quietly left fifteen
minutes later.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
It’s a
pretty store with a nice inventory in a promising location, and I hope they
stock some of my books.<span style="mso-spacerun: yes;"> </span>But if I’d been
a neighborhood resident paying my first visit, I’d have left with a feeling of “guess
I’m not the customer they’re looking for.”<span style="mso-spacerun: yes;">
</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
This puzzles
me.<span style="mso-spacerun: yes;"> </span>I was trained in the David Schwartz School
of book retailing, where “greet the customer” was right up there with “take
them to the book, don’t just point,” and “no eating behind the counter.”<span style="mso-spacerun: yes;"> </span>But I visit dozens of bookstores every season
in the US and Canada, and, sorry to say, the non-greet is often the norm, even
among some of the loveliest, friendliest people imaginable.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
To explain
this phenomenon, I recall some of my own excuses from twenty years ago when David
would see a customer slip past us without a hello.<span style="mso-spacerun: yes;"> </span>I would explain that we didn’t want to unduly
bother the browsers, that it was important to guard against “would you like
fries with that” insincerity, that they could say hello to <i>us</i>.<span style="mso-spacerun: yes;"> </span>Plus, booksellers can get stressed with
multi-tasking, and everyone can have a bad day.<span style="mso-spacerun: yes;">
</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
But all of
these rationalizations collapse on examination.<span style="mso-spacerun: yes;">
</span><span style="mso-spacerun: yes;"> </span>A simple hello is never an
intrusion, and takes no effort.<span style="mso-spacerun: yes;"> </span>If the
bookstore is the kind of value-added public space we want and claim it to be,
ignoring a visitor should be as unthinkable as snubbing a guest in one’s own
home.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Maybe the silent
treatment is meant to protect the privacy and sensibilities of the introverted loner
types, a core bookstore audience.<span style="mso-spacerun: yes;"> </span>But I <i style="mso-bidi-font-style: normal;">am</i> that guy!<span style="mso-spacerun: yes;"> </span>And I would not experience “hello” as an
intrusion.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
There’s a
lot of space on the continuum between no acknowledgement at all and the robotic
“welcome to Walgreens welcome to Walgreens welcome to Walgreens” that assaults
me as I walk through a chain store.<span style="mso-spacerun: yes;"> </span>Booksellers
can be empowered to use
whatever words they like to get the job done.<span style="mso-spacerun: yes;">
</span>We get paid to talk about the books we love, what could be more
personal?<span style="mso-spacerun: yes;"> </span>The fact that the book
business is one of the rare enclaves where it’s possible to bring your real
self to work is an amazing thing, so say whatever feels right. </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Personally,
I like “hi!” or “let me know if you need any help.”<span style="mso-spacerun: yes;"> </span>But whatever the terms, the point is to
communicate the message: we see you, we’re glad you’re here, and even though we
look really busy, we’re available. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
The cool
paradox of the simple greeting is that it does double duty: it welcomes potential
book buyers, but it’s also the most effective deterrent to potential thieves (or
disturbed souls like the woman who used to come in and slit faces of movie stars
out of our film books.)<span style="mso-spacerun: yes;"> </span>For everyone
entering the store, hello means “we see you.”</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Customers
can be strange.<span style="mso-spacerun: yes;"> </span>You can ask someone if they
need help and they will reply “no, I’m just browsing.”<span style="mso-spacerun: yes;"> </span>But a minute later they will ask a question
after all, a specific one they <i style="mso-bidi-font-style: normal;">did</i>
have in mind.<span style="mso-spacerun: yes;"> </span>The greeting was an implicit
invitation, and works like a kind of spell in this way.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If the lack
of greeting is accompanied by robust chatter among booksellers, the customer’s feeling
of awkwardness can be compounded.<span style="mso-spacerun: yes;">
</span>Book-related conversation is no problem.<span style="mso-spacerun: yes;">
</span>Customers often jump in when I’m going over new titles with a bookseller
on the sales floor.<span style="mso-spacerun: yes;"> </span>But if the chat is
about how smashed someone’s roommate got last weekend, there’s not really a way
for the rest of us to participate, and it can be a real browsing distraction.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Many
booksellers are excellent greeters, and its one reason I feel at home in so
many stores, even new or unfamiliar ones.<span style="mso-spacerun: yes;">
</span>And I never hear outright rudeness in bookstores of the sort I routinely
encounter at a Cambridge coffee shop.<span style="mso-spacerun: yes;">
</span>But there’s work to be done on the friendliness front.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Though his
greeting might be a bit exuberant for a bookstore, my dog Blake embodies the
idea of welcome.<span style="mso-spacerun: yes;"> </span>Whether I’ve been gone
for weeks or just run out for groceries, he’s always glad to see me.<span style="mso-spacerun: yes;"> </span>Every guest at our door is a cause for joy.<span style="mso-spacerun: yes;"> </span>Return visitors are especially relished.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
No need for
booksellers to lick my face, but acknowledging my existence is always
appreciated.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-46142460079790280822014-12-30T08:35:00.000-08:002014-12-30T08:35:51.155-08:00reading and writing for a better world<!--[if gte mso 9]><xml>
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<a href="http://cdn.marxist.com/images/stories/youthunemploymnt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://cdn.marxist.com/images/stories/youthunemploymnt.jpg" /></a></div>
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In lieu of a “Best Books Read in 2014” list, I’ve been
thinking about the kind of book I’d like to read in 2015.</div>
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<br /></div>
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Sure, there
are many worthy and interesting titles on deck, from us and others, and I look
forward to many of them.<span style="mso-spacerun: yes;"> </span>But what I really
crave is a new literature of political possibility, a speculative library that
re-imagines that old socialist slogan for the 21<sup>st</sup> century: <i>another
world is possible.</i><span style="mso-spacerun: yes;"> </span>I know, dream
on.<span style="mso-spacerun: yes;"> </span>But let’s!</div>
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<br /></div>
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I’m a diehard
commie kid throwback, but I’ve had the bracing experience of being a daily <i style="mso-bidi-font-style: normal;">Wall Street Journal</i> reader for the past
few months.<span style="mso-spacerun: yes;"> </span>My friend Daniel convinced
me that I really need to keep up with the weekend books section, which is
actually quite good.<span style="mso-spacerun: yes;"> </span>I thought I was
signing up for a digital version of this review using flyer points from a
bankrupt airline.<span style="mso-spacerun: yes;"> </span>Turns out I was
enlisting in daily delivery of the print edition, a service that is apparently
impossible to turn off until it runs its course.<span style="mso-spacerun: yes;"> </span>My love of newspapers is second only to my
love of lost causes, but really, the<i> Wall Street Journa</i>l has been tough to swallow every morning.</div>
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Tough, but illuminating. Though it's often nauseating to read what the ruling class has to
say to itself in its house organ, it's a useful exercise for someone dreaming of replacing them.<span style="mso-spacerun: yes;"> </span>The
editorial pages are composed entirely of shrill, right wing advocacy, a mirror image of the old <a href="http://en.wikipedia.org/wiki/Daily_Worker"><i style="mso-bidi-font-style: normal;">Daily Worker</i></a> where the fat cats are oppressed instead of the workers.<span style="mso-spacerun: yes;"> </span>This week, for example, the discerning
leftist reader learns that the ruling class and its markets are not so very
worried about the march of fundamentalism, but the possibility of a democratically
elected Marxist <span style="mso-spacerun: yes;"> </span>president in Greece is
inducing apoplexy.</div>
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Imagine how
different life might be with a mass circulation newspaper of the Left!<span style="mso-spacerun: yes;"> </span>And by "the Left" I don’t
mean simply liberalism with a backbone, of the Bernie Sanders variety.<span style="mso-spacerun: yes;"> </span>In 2015 we desperately need a socialist/new
communist movement that is not afraid of the words "organization" and "leadership",
nor of the big core questions like “who should own and control the means of
production?”<span style="mso-spacerun: yes;"> </span>We need solutions that, in
their scale, are worthy of the systemic problems they address.<span style="mso-spacerun: yes;"> </span>We need writers who are willing and able to
imagine a future where people, not corporations, are truly calling the
shots.<span style="mso-spacerun: yes;"> </span>
</div>
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Capital has
performed last rites on 20<sup>th</sup> century socialism, and received wisdom
says only lunatics would try to resurrect it.<span style="mso-spacerun: yes;">
</span>But the corpse still has things to say, and questions to ask. <span style="mso-spacerun: yes;"> </span>What would it mean to live in a country where
ownership of essential infrastructure- energy, transportation, and digital
technology- was social rather than private?<span style="mso-spacerun: yes;">
</span>Where profit was banished from the health care system?<span style="mso-spacerun: yes;"> </span>Where industry and business was regulated in
the public interest?<span style="mso-spacerun: yes;"> </span>Where workers were
guaranteed control of the workplace? Where racism and economic inequality were
addressed as a matter of national security? Where government functioned at
every level to make sure public good takes precedence over private gain when it
comes to natural resources?<span style="mso-spacerun: yes;"> </span>Socialism
once asked these questions, and they still call for imaginative answers.</div>
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<br /></div>
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Yes, it
sounds like a kind of science fiction, but this is the book I want to
read.<span style="mso-spacerun: yes;"> </span>If we can have dozens of depressing
fantasy novels about the future, why not a socialist one?<span style="mso-spacerun: yes;"> </span>Emily St John Mandel’s <a href="http://www.emilymandel.com/stationeleven.html">Station Eleven</a>, P.D.
James’ <a href="http://www.nytimes.com/2006/12/28/movies/28men.html?_r=0">The Children of Men</a> are both great dystopian novels, but is there no room for a
modern utopian political page-turner?<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Activists can agitate but writers
are uniquely equipped to show us that another world is possible.<span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
When it comes
to imagining socialism, looking forward is inevitably looking backward (or <a href="http://en.wikipedia.org/wiki/Looking_Backward">Looking Backward</a>!)<span style="mso-spacerun: yes;"> </span>There was something called “actually existing
socialism” that didn’t work out so well, and it’s been an effective ideological
club to keep anyone interested in salvaging remnants invisible.<span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
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Communism of
the Soviet variety may have been a colossal failure, but it was the first stab
at putting ideas of collective ownership in power.<span style="mso-spacerun: yes;"> </span>It took capitalism many attempts to replace
feudalism in the Middle Ages.<span style="mso-spacerun: yes;"> </span>And even
today, Capital forgives itself every spectacular failure, while the socialist
idea is dismissed based on one big try.</div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
The
apologists of capitalism aren’t satisfied with burying the idea of
socialism.<span style="mso-spacerun: yes;"> </span>To complete the job, it’s
important to render the lives and reputations of the millions of 20<sup>th</sup>
century people who fought for socialism worthless and wasted- delusional at best, traitorous at worst.<span style="mso-spacerun: yes;"> </span>So this would make another great book
subject.<span style="mso-spacerun: yes;"> </span>As part of my 2015 literary
socialist redemption project, I’m looking forward to reading about the ordinary
people who, as <a href="http://www.mickeyfriedman.com/?page_id=11">one red diaper baby wrote</a>, “learned to pay a special kind of
attention to the world.”</div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Perhaps it’s
the poets we need for this job as well as the novelists.<span style="mso-spacerun: yes;"> </span><a href="http://ooligan.pdx.edu/nonfiction/the-portland-red-guide/">Gary Snyder, in a 2000 May Day speech</a> in
Portland Oregon, summed up my 2015 feelings exactly:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i>Let’s drink
a toast to all those farmers, workers, artists and intellectuals of the last
hundred years who, without thought of fame and profit, worked tirelessly in
their dream of a worldwide socialist revolution.<span style="mso-spacerun: yes;"> </span>Who believed and hoped a new world was
dawning, and that their work would contribute to a society in which one class
does not exploit another,<span style="mso-spacerun: yes;"> </span>where one
ethnic group or one nation does not try to expand itself over another, and
where men and women live as equals.<span style="mso-spacerun: yes;"> </span>The
people who nourished these hopes and dreams were sometimes foolishly blind to
the opportunism of their own leadership, and many were led into ideological
absurdities.<span style="mso-spacerun: yes;"> </span>But the great majority of
them selflessly worked for socialism with the best of hearts.<span style="mso-spacerun: yes;"> </span>The failure of socialism is the tragedy of
the 20<sup>th</sup> century, and we should honor the memory of those who
struggled for the dream of what socialism might have been.<span style="mso-spacerun: yes;"> </span>And begin a new way again.</i></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-64083005624788510102014-10-11T12:40:00.000-07:002014-10-11T12:48:41.479-07:00Ten Fall 2014 Favorites from Harvard/MIT/Yale<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.slate.com/content/dam/slate/blogs/the_vault/2014/09/03/2Poolaw.jpg.CROP.original-original.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.slate.com/content/dam/slate/blogs/the_vault/2014/09/03/2Poolaw.jpg.CROP.original-original.jpg" height="320" width="248" /></a></div>
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</xml><![endif]-->There were 526 new titles on the Fall 2014 Harvard University Press, MIT Press and Yale University Press
lists.<span style="mso-spacerun: yes;"> </span>I pitched them all, and there was a lot to love here. But
inevitably, I end up with favorites.<span style="mso-spacerun: yes;"> </span><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With apologies to editors who may wonder “what about my
books,” and to sales managers who may wonder “what about the big important
books we pay you to be excited about,” I offer here my personal best culled
from our Fall offerings.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My standard is simple: these are the titles I’d be most
likely to buy if I stumbled across them in a bookshop, and would be most likely
to give and recommend to friends.<span style="mso-spacerun: yes;"> </span>It’s a
completely impulsive roster, with an arbitrary cut-off of ten titles.<span style="mso-spacerun: yes;"> </span>Dozens more were bubbling under, so I’d
recommend checking out the complete <a href="http://www.nxtbook.com/nxtbooks/hup/catalog_2014autumnwinter/">Harvard</a>, <a href="http://mitpress.mit.edu/sites/default/files/Fall2014.pdf">MIT</a> and <a href="http://yalepress.yale.edu/yupbooks/OnlineCatalogIndex.asp?Season=FALL%202014">Yale</a> catalogs.</div>
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<br /></div>
<a href="http://mitpress.mit.edu/books/no-future-you">
</a><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262028332.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262028332.jpg" height="200" width="136" /></a></div>
<a href="http://mitpress.mit.edu/books/no-future-you"><b style="mso-bidi-font-weight: normal;">No Future for You: Salvos from The Baffler</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
John Summers,
Chris Lehmann, Thomas Frank</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
MIT Press
27.95</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">The Baffler</i> is without question one of
the most interesting journals of social, cultural and political criticism going
today.<span style="mso-spacerun: yes;"> </span>This anthology of recent gems
includes salvos- the perfect word- from Barbara Ehrenreich, Tom Frank, and
other accomplished sacred cow smashers.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Susan Faludi’s takedown of Sheryl Sandberg’s <span style="mso-spacerun: yes;"> </span>“lean in feminism” and Ann Friedman’s demolition of LinkedIn are alone worth the price of admission.<span style="mso-spacerun: yes;"> </span>Crucially, The Baffler- so rare in Left
journalism- has a keen sense of humor.</div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://mitpress.mit.edu/books/missing-pieces"><b style="mso-bidi-font-weight: normal;">The Missing Pieces</b></a><br />
<div class="separator" style="clear: both; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9781584351597.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9781584351597.jpg" height="200" width="137" /></a></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Henri
Lefebvre</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
MIT/<b>S</b>emiotext(e)
13.95 paper</div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
A strangely
compelling genre-bending book that might be called “list literature.”<span style="mso-spacerun: yes;"> </span>It’s a compendium of “what has been lost or
never existed,” encompassing books, films, sculptures, paintings and other
cultural artifacts across time.<span style="mso-spacerun: yes;">
</span>Sentences flow in a relentless but oddly suggestive way, even though there is no
narrative.<span style="mso-spacerun: yes;"> </span>For example: <i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-weight: bold;">“Murder,
the Hope of Women, a twenty-five minute opera composed in 1919 by Paul
Hindemuth; The novel <span style="mso-bidi-font-style: italic;">Theodor</span> by
Robert Walser; The letters of Milena Jesenska to Franz Kafka; The contents of a
telephone conversation between Stalin and Pasternak after the arrest of Osip
Mandelstam; The final seven meters of Kerouac’s <span style="mso-bidi-font-style: italic;">On the Road</span> (eaten by a dog.)”<span style="mso-spacerun: yes;">
</span></span></i><span style="mso-bidi-font-weight: bold;">And so on for 80 more
pages .<span style="mso-spacerun: yes;"> </span>I’m not sure why but it really
gets under your skin after awhile, and becomes haunting when recited.<span style="mso-spacerun: yes;"> </span>Read alternating sentences aloud with a
friend!</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.hup.harvard.edu/images/jackets/9780674365803.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.hup.harvard.edu/images/jackets/9780674365803.jpg" /></a></div>
<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674365803"><b>Six Drawing Lessons</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">William Kentridge</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Harvard 24.95</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">The beloved South African artist, at the peak
of his career, takes a surprisingly small and intimate look at how meaning is
made in the studio.<span style="mso-spacerun: yes;"> </span>It’s not really a “how
to draw” book as much as a meditation on the different ways of thinking
involved in creative production.<span style="mso-spacerun: yes;"> </span>He’s
clearly a complete bibliophile, and was involved in every aspect of the book’s
production.<span style="mso-spacerun: yes;"> </span>Hence, it looks and feels
like an artist’s book.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300208245">
</a><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<br />
<br />
<br />
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300208245"><b>Alexander Gardner: The Western Photographs </b></a><br />
<div class="separator" style="clear: both; text-align: center;">
<b><a href="http://yalepress.yale.edu/yupbooks/images/full13/9780300208245.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://yalepress.yale.edu/yupbooks/images/full13/9780300208245.jpg" height="200" width="190" /></a></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Jane L. Aspinwall, Keith F. Davis</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Yale 60.00</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Three of my favorite Yale books this season
are photography books.<span style="mso-spacerun: yes;"> </span>I don’t know what
that means except that Yale does superb photography books.<span style="mso-spacerun: yes;"> </span>And none more superb than everything that
comes from the Nelson Atkins Museum in Kansas City.<span style="mso-spacerun: yes;"> </span>I’m tempted to buy just about any book they
do for the book arts quality alone.<span style="mso-spacerun: yes;"> </span>In
this case, they’re exploring the transformation of the American West through
Gardner’s photographs.<span style="mso-spacerun: yes;"> </span>I’d seen some of
his Civil War work, but this focuses on the railroads, with lots of attention
to the (often Native American) communities that were impacted by the laying of
track.<span style="mso-spacerun: yes;"> </span>Gorgeous. </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<a href="http://mitpress.mit.edu/books/rail-and-city">
</a><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262027809.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262027809.jpg" height="200" width="135" /></a></div>
<a href="http://mitpress.mit.edu/books/rail-and-city"><b>Rail and the City: Shrinking our Carbon Footprint While Reimagining Urban Space</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Roxanne Warren</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">MIT 35.00</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Talking of railroads, this is one of those
deep, back of the catalog books that deserves to have a brighter spotlight
shone on it.<span style="mso-spacerun: yes;"> </span>Perhaps because I spent <span style="mso-spacerun: yes;"> </span>time on some <a href="http://www.bahn.com/i/view/GBR/en/trains/overview/ice.shtml">amazing German trains</a> this summer,
and perhaps because I live in a state where the current regime <a href="http://host.madison.com/news/opinion/column/dave_zweifel/plain-talk-walker-s-train-gaffe-costing-state-big-time/article_5e93464e-5341-557e-9983-8e931bae444f.html">has demonized rail</a>, I’m drawn to an argument that auto dependency and suburban sprawl can be
addressed by light rail, moving people efficiently within and between
cities.<span style="mso-spacerun: yes;"> </span>She’s very light on academic
jargon, and the writing is fluid and engaging.<span style="mso-spacerun: yes;">
</span>Perhaps I should send one to our governor?</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<a href="http://mitpress.mit.edu/books/tata-dada">
</a><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<a href="http://mitpress.mit.edu/books/tata-dada"><b>Tata Dada: The Real Life and Celestial Adventures of Tristan Tzara</b></a><br />
<div class="separator" style="clear: both; text-align: center;">
<b><a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262027540.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262027540.jpg" height="200" width="155" /></a></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Marius Hentea</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">MIT 34.95</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">As an Old Left leftist, I’ve always been a
little skeptical about Dada, surrealism, and other 20<sup>th</sup> century avant-garde
movements.<span style="mso-spacerun: yes;"> </span>There's a dilletante-ish, unserious flavor. But the personalities are so much more
interesting than the Stalinists!<span style="mso-spacerun: yes;"> </span>Tzara has never had a full
biography in any language, and it’s hard to see why.<span style="mso-spacerun: yes;"> </span>There should be feature films about him.<span style="mso-spacerun: yes;"> </span>This zany man roves across Europe, stepping
foot and sometimes tripping on some of the key art and political hotspots of
the day.<span style="mso-spacerun: yes;"> </span>I won’t say reading this is
like being there, or knowing him, but it’s a fantastic introduction to a
fascinating movement and one of its key players.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://yalepress.yale.edu/yupbooks/images/full13/9780300201321.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://yalepress.yale.edu/yupbooks/images/full13/9780300201321.jpg" height="200" width="128" /></a></div>
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300201321"><b>Globetrotter</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">David Albahari</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Yale/Margellos 15.00 paper</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">An existential post-modern noir thriller that
asks the question “what does it mean to be a Serb in Canada?”<span style="mso-spacerun: yes;"> </span>If that doesn’t grab you, how about this: it’s
written in a single long paragraph, a la Thomas Bernhard.<span style="mso-spacerun: yes;"> </span>Don’t be deterred.<span style="mso-spacerun: yes;"> </span>Fantastic stylist, vivid imagination,
compelling theme (identity.)<span style="mso-spacerun: yes;"> </span>You can
almost never go wrong with one of the Margellos World Republic of Letters
literature in translation titles.<span style="mso-spacerun: yes;"> </span>They
are predictably interesting, surprising and collectible in the same way New
York Review, Europa Books, or- my worst weakness, Persephone Press are.<span style="mso-spacerun: yes;"> </span>(Next
up: Nobel Fiction winner Patrick Modiano’s three novella omnibus, <a href="suspendedsentences.http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300198058">Suspended Sentences.</a>)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674050402">
</a><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674050402"><b>Corruption in America: From Benjamin Franklin’s Snuff Box to Citizens United</b></a><br />
<div class="separator" style="clear: both; text-align: center;">
<b><a href="http://www.hup.harvard.edu/images/jackets/9780674050402.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.hup.harvard.edu/images/jackets/9780674050402.jpg" height="200" width="133" /></a></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Zephyr Teachout</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Harvard 29.95</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">This is possibly the most important book on any
of the three lists this fall, IMHO.<span style="mso-spacerun: yes;"> </span>The
whole definition of corruption in politics has been so narrowly etched by
contemporary courts as to be almost impossible to prove.<span style="mso-spacerun: yes;"> </span>Teachout here shows how far this “quid pro
quo only” definition has strayed from what the Framers had in mind.<span style="mso-spacerun: yes;"> </span>The constitution itself was designed to fight
corruption and the <i style="mso-bidi-font-style: normal;">appearance</i> of
corruption- hence the subtitle, referring to a small gift from the French
government to Franklin, which he had to refuse lest it even hint at compromised
integrity.<span style="mso-spacerun: yes;"> </span>How far we’ve come.<span style="mso-spacerun: yes;"> </span>Yes, you might recognize Teachout- she ran
for Governor of New York against Cuomo is the September primary, and did
amazingly well.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://yalepress.yale.edu/yupbooks/images/full13/9780300197457.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://yalepress.yale.edu/yupbooks/images/full13/9780300197457.jpg" height="200" width="161" /></a></div>
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300197457"><b>For a Love of His People: The Photography of Horace Poolaw</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Nancy Marie Mithlo</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Yale 49.95</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-weight: bold;">Horace Poolaw, a Kiowa, was a 20<sup>th</sup>
century Native American photographer who documented the transition of his
people from their traditional life to immersion in mainstream Oklahoma
society.<span style="mso-spacerun: yes;"> </span>The 150 rare images were
assembled for a National Museum of the American Indian exhibition, but they are
so surprising and beautiful they stand up well as a book.<span style="mso-spacerun: yes;"> </span>That period of the twenties through the
fifties saw so much vivid documentary photography (think Dorothea Lange), but
this is a really unique perspective.<span style="mso-spacerun: yes;">
</span>Lovely book.</span></div>
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<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674724693"><b>The Annotated Wuthering Heights</b></a><br />
<div class="separator" style="clear: both; text-align: center;">
<b><a href="http://www.hup.harvard.edu/images/jackets/9780674724693.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.hup.harvard.edu/images/jackets/9780674724693.jpg" height="200" width="189" /></a></b></div>
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<span style="mso-bidi-font-weight: bold;">Emily Bronte</span></div>
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<span style="mso-bidi-font-weight: bold;">Harvard 35.00</span></div>
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<span style="mso-bidi-font-weight: bold;">I love the book, but why another
edition?<span style="mso-spacerun: yes;"> </span>The annotations are superb, and
really help to give context; like the others in this series, the production
values, with such lavish illustrations and creamy paper, make the book itself a
physical work of art (take that e-books!); and the story, well, it bears
re-reading every now and again.<span style="mso-spacerun: yes;"> </span>And give
<a href="http://www.youtube.com/watch?v=-1pMMIe4hb4">Kate Bush</a> a listen while you’re at it.</span></div>
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john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com3tag:blogger.com,1999:blog-3495652757459380191.post-41213796223386873832014-07-25T09:34:00.000-07:002014-07-25T09:34:03.661-07:00A note on bookselling, publishing, and the libertarian mindset<!--[if gte mso 9]><xml>
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Once we’ve
finished poring over the new lists and talking shop, my meetings with
booksellers often veer onto other conversational tangents.<span style="mso-spacerun: yes;"> </span>This season, Amazon is an unavoidable
elephant.</div>
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The usually
unflappable Lisa Baudoin at <a href="http://www.booksco.com/">Books & Company</a> pointed me to the latest salvo
in the Amazon-Hachette PR war: <a href="http://www.change.org/petitions/hachette-stop-fighting-low-prices-and-fair-wages">an online petition</a>, purportedly concocted by
Amazon-friendly writers and authors, defending in great detail every aspect of
Amazon’s recent behavior.<span style="mso-spacerun: yes;"> </span>The initiator is anonymous, so there’s no way to know whether the company itself or its public relations arm had a hand in it.<span style="mso-spacerun: yes;">
</span></div>
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Headlined “Stop
Fighting Low Prices and Fair Wages,” it’s a laundry list of legalistic talking
points, and is so filled with howlers Lisa didn’t know where to start.</div>
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She’s right,
there are so many slippery, questionable, and downright false assertions that
the head spins.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>I’ve commented about this subject <a href="http://paperoverboard.blogspot.com/2011/10/who-needs-editors-writers.html">at length</a>,
and am frankly too bored with it to do a line by line rebuttal.<span style="mso-spacerun: yes;"> </span>But one paragraph especially caught my eye:</div>
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<br /></div>
<i>
</i><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i>“New York
publishing once controlled the book industry.<span style="mso-spacerun: yes;">
</span>They decided which stories you were allowed to read.<span style="mso-spacerun: yes;"> </span>They decided which authors were allowed to
publish.”</i><span style="mso-spacerun: yes;"> </span>And then along came Amazon to
liberate writers from this tyranny.</div>
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<br /></div>
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Where have I
heard this sort of thing before?<span style="mso-spacerun: yes;"> </span>Oh that’s
right, in Tea Party and Libertarian rhetoric.<span style="mso-spacerun: yes;">
</span>It has the flavor of the anti-government crusade which has crippled our
capacity to act for the common good, and functions here in a similar way to
substitute the rights and feelings of the individual author for the communal book
ecosystem as a whole.</div>
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Can it
possibly be true that the evil publishers are…. deciding what to publish?<span style="mso-spacerun: yes;"> </span>That they are exercising critical judgment, making
informed editorial decisions about literary merit and potential market appeal?<span style="mso-spacerun: yes;"> </span>Shocking.</div>
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Since a good
part of the petition is an attack on the Hachette Book Group, I invite you to peruse the lengthy
author list on the <a href="http://www.hachettebookgroup.com/authors/">Hachette website</a>.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>I will happily take the editorial judgment of this single
gatekeeper any day over the ragtag collection of self-published, self-printed,
self-marketed works that Amazon will post for anyone who pays.<span style="mso-spacerun: yes;"> </span></div>
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I'm sure it’s a frustrating
thing to write a book and have “New York publishers” tell you it’s not good
enough.<span style="mso-spacerun: yes;"> </span>I suppose it’s a good thing
these rejected writers have an outlet now.<span style="mso-spacerun: yes;">
</span>But their platform is not a sustainable model for a quality book culture.<span style="mso-spacerun: yes;"> </span>We need a diversity of taste-makers and
gatekeepers: the publishers and booksellers who have honed their craft over decades.<span style="mso-spacerun: yes;">
</span></div>
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Can the
signers of this petition really believe that it’s better to have one
corporation control the book market, rather than an archipelago of book institutions?<span style="mso-spacerun: yes;"> </span>Can they really be so naïve as to think that
their interests won’t be tossed overboard as soon as this wonderland of choice
decides they’re expendable?<span style="mso-spacerun: yes;"> </span>Every
positive they cite about their Amazon relationship- prices, availability,
royalties- can and may well be yanked at a moment’s notice when investors eventually run out
of patience.</div>
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Prioritizing the common
good is not a popular argument these days.<span style="mso-spacerun: yes;">
</span>The new technologies are so easy and seductive, and they feed the idea
that anyone can do anything, that merit is just a matter of opinion and one
opinion is as good as another. What's next- amateur online brain surgery? Why go to a doctor when the free market is so handy?</div>
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Later in the
day, I called on Sandi Torkildson, another smart, veteran bookseller at <a href="http://www.roomofonesown.com/">Room of One’s Own</a> in Madison, and I found
myself in another conversation about rampant libertarianism.<span style="mso-spacerun: yes;"> </span></div>
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<span style="mso-spacerun: yes;"></span>Uber and Lyft have become wildly popular
alternatives to Taxi companies, in Madison and elsewhere. <span style="mso-spacerun: yes;"> </span>Like Airbnb's challenge to those costly
behemoths-the hotels- legacy companies are under siege from amateurs.<span style="mso-spacerun: yes;"> </span></div>
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But taxis
and hotels are heavily regulated to protect the public, allow for handicapped
accessibility, to prevent fraud, to ban discrimination, and for a host of other good reasons.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Will the free market nirvana- where everyone
can get into the act, where expertise counts for nothing, where “government
regulation” means socialism- really be in the interests of the many, or ultimately only advance the
interests of the few who wind up on top?</div>
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Governments-
like publishers- evaluate and regulate.<span style="mso-spacerun: yes;"> </span>Madison is
loaded with bars.<span style="mso-spacerun: yes;"> </span>Every landlord can
make a quick buck by renting to new ones, and the mark-up on liquor can be
400%.<span style="mso-spacerun: yes;"> </span>The city has decided that a mix of
neighborhood retail is better for the greater good, so there’s a cap on how many bars can
open on a given street.<span style="mso-spacerun: yes;"> </span>This helps keep
rents down for businesses with one tenth the mark-up (e.g. bookstores), and
helps keep a diverse retail environment that serves everyone.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"></span>Predictably,
some see this as the heavy hand of government interfering with the free market,
and frame their argument in terms that echo the pro-Amazon rhetoric.<span style="mso-spacerun: yes;"> </span></div>
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In this lazy
libertarian thinking, everything is about me, very little about us.<span style="mso-spacerun: yes;"> It's an incredibly naive misunderstanding of the way our economic system actually operates. But it's simple and seductive. </span>It’s not encouraging to hear that the selfish siren call of Ayn Rand continues to resonate with another generation of young readers.<span style="mso-spacerun: yes;"> </span>We badly need a comparable imaginitive literary manifesto that does for the common good what Rand did for individual greed. </div>
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john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com2tag:blogger.com,1999:blog-3495652757459380191.post-35519482496597528892014-07-06T09:21:00.000-07:002014-07-06T09:21:07.871-07:00summer 2014 appointments: 15 snapshots<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://mitp-web2.mit.edu/sites/default/files/imagecache/booklist_node/9781584351597.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://mitp-web2.mit.edu/sites/default/files/imagecache/booklist_node/9781584351597.jpg" /></a></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal">
“Philosophers are still buying books,” I was happy to learn
at <a href="http://www.differentdrummerbooks.ca/">Different Drummer Books </a>in Burlington, Ontario.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“The world needs a solid biography of Marcel Duchamp- people
have been asking for this,” reports Tracey at <a href="http://www.princebooks.net/">Bryan Prince Bookseller </a>in Hamilton,
Ontario.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In addition to a very fine collection of old and new books,
one can purchase at <a href="http://www.delake.com/">D&E Lake</a> in downtown Toronto: carved wooden canes, kilt
pins, nested Russian Bill Clinton dolls, Soviet Army belt buckles, and some
lovely framed art.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To rev up interest in Mark Winston’s <i style="mso-bidi-font-style: normal;"><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674368392">Bee Time: Lessons from the Hive</a> </i>(Harvard October), I’ve been
mentioning Myra Goldberg’s <i style="mso-bidi-font-style: normal;">Bee Season</i>
among the many titles showing that, as one buyer said, “there’s a bee thing
happening.”<span style="mso-spacerun: yes;"> </span>Alas, the same buyer pointed
out that the Goldberg book is actually about spelling bees.<span style="mso-spacerun: yes;"> </span>Oops.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I pitch Henri Lefebvre’s <a href="http://mitpress.mit.edu/books/missing-pieces"><i style="mso-bidi-font-style: normal;">The Missing Pieces</i></a>, one of my favorite titles on the fall MIT/semiotext(e)
list, with extra, rep fave enthusiasm.<span style="mso-spacerun: yes;">
</span>Turns out to be one of the most polarizing books on the list.<span style="mso-spacerun: yes;"> </span>It’s a compendium of what has been lost or
never existed, a kind of “list literature.”<span style="mso-spacerun: yes;">
</span>Example:<span style="mso-spacerun: yes;"> <b> </b></span><b>“Murder, the Hope of
Women, a twenty-five minute opera composed in 1919 by Paul Hindemuth; The novel
<i>Theodor</i> by Robert Walser; The letters
of Milena Jesenska to Franz Kafka; The contents of a telephone conversation
between Stalin and Pasternak after the arrest of Osip Mandelstam; The final
seven meters of Kerouac’s <i>On the Road</i>
(eaten by a dog.)”</b><span style="mso-spacerun: yes;"> </span>And so on and so
on.<span style="mso-spacerun: yes;"> </span>Buyers who love this idea <i style="mso-bidi-font-style: normal;">really </i>love it, and imagine all sorts of
display and even performance potential.<span style="mso-spacerun: yes;">
</span>Other buyers, not so much.<span style="mso-spacerun: yes;"> </span>In one
of the Twin Cities, excitement.<span style="mso-spacerun: yes;"> </span>In the
other, “Are you kidding?<span style="mso-spacerun: yes;"> </span>B.O.R.I.N.G.”</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Speaking of Pasternak, I was meeting with Iowa City book ace
Matt Lage at<a href="http://www.iowabook.com/"> Iowa Book</a> when a customer overheard him refer to Pasternak.<span style="mso-spacerun: yes;"> </span>(He’s full of smart literary references,
delivered in the nicest way.)<span style="mso-spacerun: yes;"> </span>She
approached us, and in a thick but charming Slavic accent, told us that she <i style="mso-bidi-font-style: normal;">adores</i> Pasternak, that her grandfather
went to jail in the Soviet Union for reading him and later committed suicide,
and that “you can’t understand life if you don’t understand Pasternak!”<span style="mso-spacerun: yes;"> </span>This was a refreshing vindication of Iowa
students, who until then had mainly shuffled up to the desk to grudgingly inquire
about textbooks only to leave without buying them (from the bookseller who
helped them anyway.)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Reactions to Michael MacDonald’s <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674729100"><i style="mso-bidi-font-style: normal;">Overreach: Delusions of Regime Change in Iraq</i></a> (Harvard October)
have quickly gone from an “old news” shrug to “very timely” thanks to Cheney and
company’s recent helpful reminders.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://yalepress.yale.edu/yupbooks/images/full13/9780300187373.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://yalepress.yale.edu/yupbooks/images/full13/9780300187373.jpg" height="200" width="141" /></a>“Why is MIT not doing books on 3-D printing?!?”</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300187373">“Greil Marcus</a>, say no more!”</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After perusing digital images and page layouts from the
book, Kris Kleindienst at <a href="http://www.left-bank.com/">Left Bank Books</a> in St Louis says of <i style="mso-bidi-font-style: normal;"><a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300207927">Paul Strand: Photography & Film for theTwentieth Century</a> </i>(Yale November) “This is the way art books are supposed
to look!”<span style="mso-spacerun: yes;"> </span>This makes my day.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How social media is supposed to work: the buyer at <a href="http://www.commongoodbooks.com/">Common Good Books</a> in St Paul is excited to see the long-awaited English translation of
Alexander Kluge’s <a href="http://mitpress.mit.edu/books/history-and-obstinacy"><i style="mso-bidi-font-style: normal;">History & Obstinacy </i></a>on the MIT/Zone list (October) and notes that he’d just seen a tweet from a
San Francisco bookseller who is also anxiously waiting to read it, which adds
to the appeal.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In describing Jeremy Bernstein’s <i style="mso-bidi-font-style: normal;"><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674417083">Nuclear Iran</a> </i>(Harvard October), I refer to the “small, cute trim
size” in my mark-up notes.<span style="mso-spacerun: yes;"> </span>A buyer raises an eyebrow and finds this an amusing phrase about such a grim
subject.<span style="mso-spacerun: yes;"> </span>Maybe I should take it out.</div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://harvardpress.typepad.com/.a/6a00d8341d17e553ef0167604c52fe970b-pi" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://harvardpress.typepad.com/.a/6a00d8341d17e553ef0167604c52fe970b-pi" height="106" width="200" /></a></div>
<div class="MsoNormal">
The logo of the new <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674427730"><i style="mso-bidi-font-style: normal;">Murty Classical Library of India</i></a> series from Harvard brings a smile to the face
of every bookseller who sees it.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I’m used to meeting booksellers in cramped offices or behind
public information desks where I sometimes get to answer customer inquiries
during appointments.<span style="mso-spacerun: yes;"> </span>(I helped a woman find
a book on the birds of Iowa and felt ludicrously giddy over this.)<span style="mso-spacerun: yes;"> </span>But Kim Stephenson,<a href="http://www.mcgill.ca/bookstore/"> McGill University Bookstore</a>
buyer, saw me in the Hospitality Suite of the Montreal Book Fair, which
happened to coincide with my visit.<span style="mso-spacerun: yes;"> </span>We
were surrounded by fancy snacks, a well-stocked bar, comfy chairs and a
stunning penthouse view.<span style="mso-spacerun: yes;"> </span>I could get
used to this. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In reference to book prices, Prairie Lights’ <a href="http://www.prairielights.com/">Paul Ingram</a> notes that “$40 will get you a very nice dinner in Iowa City!”</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-35374441916710545002014-05-10T08:28:00.000-07:002014-05-10T08:28:11.351-07:00a sales rep's two cents on Thomas Piketty<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.hup.harvard.edu/images/jackets/9780674430006-lg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.hup.harvard.edu/images/jackets/9780674430006-lg.jpg" height="320" width="211" /></a></div>
<div class="MsoNormal">
I’m reluctant to add one more word to the infosphere about
Thomas Piketty.<span style="mso-spacerun: yes;"> </span>But for all the coverage
and meta-coverage <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674430006"><i style="mso-bidi-font-style: normal;">Capital in theTwenty-first Century</i></a> has garnered, we haven’t heard from the sales force
that had a small role to play in chaperoning the book into the world.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I have to say that I’ve reacted a little defensively to some
of the coverage about how well Harvard University Press has kept up with demand.<span style="mso-spacerun: yes;"> </span>“Clearly caught off-guard” quickly became the
reigning meme.<span style="mso-spacerun: yes;"> </span>Let’s look at that.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span> </span></div>
<div class="MsoNormal">
Contemporary book publishing, despite all the big data
tools, is about as wildly unpredictable as it was the day I cashiered my first
book in the 1970s.<span style="mso-spacerun: yes;"> </span>But publishers can
and do position books to market, and are often pretty good at it.<span style="mso-spacerun: yes;"> </span>Authors who have succumbed to the
self-publishing racket quickly learn that printing a book has little to do with
visibility or sales.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Thomas Piketty was brought to HUP by a whip-smart editor,
who convinced his rigorous colleagues that it was a book worth publishing, and
a board of Syndics that it was a book worthy of Harvard’s name.<span style="mso-spacerun: yes;"> </span>He solicited and got peer review reports that
lauded the book.<span style="mso-spacerun: yes;"> </span>From early on, there was a sense that this would be a hugely important book
with significant sales.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By the time the spring 2014 list was shared with reps in a
launch meeting at the press last September, enthusiasm was high and
unanimous.<span style="mso-spacerun: yes;"> </span>It was made the lead title in
our catalog.<span style="mso-spacerun: yes;"> </span>The ace marketing team was
mobilized, an ad campaign designed, and an author tour planned.</div>
<div class="MsoNormal">
Then it was our turn.<span style="mso-spacerun: yes;">
</span> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Field reps hit the road to bookstores brimming with commitment. <span style="mso-spacerun: yes;"> </span>During sales meetings, I talked about the
timeliness of the issue, about Piketty’s star economist stature, about the
outstanding scholarship.<span style="mso-spacerun: yes;"> </span>I reminded
people that Harvard’s big, serious lead titles often outsell expectations.<span style="mso-spacerun: yes;"> </span>I noted that the <a href="http://www.seuil.com/livre-9782021082289.htm">French edition</a> hovered in
the top five of the French bestseller list among various editions of <i style="mso-bidi-font-style: normal;">Cinquante nuances de grey.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The book advanced well but there were some headwinds.<span style="mso-spacerun: yes;"> </span>“It sounds important, I’m sympathetic with
the argument, but I can’t sell a $40 economics book” was a typical
example.<span style="mso-spacerun: yes;"> </span>There were a few
stores who immediately got it, but for the most part I needed to apply a little
arm-twisting.<span style="mso-spacerun: yes;"> </span>(This is where the relationship-
knowing the store and the buyer- pays off.<span style="mso-spacerun: yes;">
</span>I don’t use the “trust me” card often so people tend to listen when I
do.)<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span> </span></div>
<div class="MsoNormal">
My most serious scholarly store changed its advance
number from 20 to 30; more typically, good general booksellers and college
stores changed a two to a five; and a few of the doubters who wanted to skip it
entirely were convinced to try a couple.<span style="mso-spacerun: yes;">
</span>(At one store I did promise to buy one back personally if I was
wrong.<span style="mso-spacerun: yes;"> </span>Boy I should have structured that
bet differently!)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I will stipulate that this is a university press brand of upselling, which is to say it's polite.<span style="mso-spacerun: yes;">
</span>And, for those who know me, the idea of Eklund arm-twisting must seem
hilarious.<span style="mso-spacerun: yes;"> </span>If we had been a trade house
I suppose we’d have gone into accounts with massive (and bogus) announced print
runs, pie in the sky media plans, and Thomas Piketty social inequality espresso
cups.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So yes, the phenomenon has surpassed even our most
optimistic forecasts, but it’s only the velocity that’s taken us by surprise.<span style="mso-spacerun: yes;"> </span>I suppose in retrospect one could say that
our initial print run could have been more aggressive.<span style="mso-spacerun: yes;"> </span>But booksellers have to share a little blame
on that one too.<span style="mso-spacerun: yes;"> </span> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
HUP makes very
careful print run decisions by paying attention to advance orders from
booksellers and to comments on titles we pass along from them.<span style="mso-spacerun: yes;"> </span>Advances were solid but not extraordinary,
and the notes I forwarded all season had plenty of caveats about the price, the
subject, the risk.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While it’s little consolation to booksellers who have
fielded hundreds of phone calls while holding only sketchy information about
when they might have the book again, it’s my totally unbiased opinion that HUP
has done a stellar job keeping reprints rolling.<span style="mso-spacerun: yes;"> </span>These books are coming from several printers
on two continents, and being dispersed globally.<span style="mso-spacerun: yes;"> </span>Our warehouse folks have pulled 24 hour
shifts getting them out, while still attending to all the other books from
three big presses.<span style="mso-spacerun: yes;"> </span>And, though I’ve
heard uninformed assumptions to the contrary, our decision-makers have been
scrupulous about making sure stock is distributed fairly.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once the phenomenon was clearly underway- which I trace to
Paul Krugman’s first call out, in which he christened <i style="mso-bidi-font-style: normal;">Capital</i> the “book of the decade”- the booksellers responded with
equal aplomb.<span style="mso-spacerun: yes;"> </span>They have a lot more
experience chasing bestsellers than we do publishing them, and I saw some very
savvy order wrangling.<span style="mso-spacerun: yes;"> </span>Booksellers are
great at selling what’s selling.<span style="mso-spacerun: yes;"> </span>Occasionally
I wondered why they weren’t ordering more aggressively- can’t you get a couple
cases and be done with it?<span style="mso-spacerun: yes;"> </span>But it’s for
the same reason publishers have to be judicious with reprints- fear of having too
many when the wave subsides.<span style="mso-spacerun: yes;"> </span>The wave
isn’t subsiding.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span> </span></div>
<div class="MsoNormal">
We are deep into the era of the just-in-time inventory.<span style="mso-spacerun: yes;"> </span>Sometimes it works well, but sometimes it
seems a bit like a ponzi scheme.<span style="mso-spacerun: yes;"> </span>At the
end of the day, <i style="mso-bidi-font-style: normal;">somebody</i> has to have possession of the pile of books.<span style="mso-spacerun: yes;"> </span>But that’s another
subject.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A few other takeaways from the past month:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the digital age, customers expect that detailed
information will be instantly available.<span style="mso-spacerun: yes;">
</span>UPS can track a package with mind-blowing specificity, and online
retailers are really selling their ability to forecast availability.<span style="mso-spacerun: yes;"> </span>So it’s maddening when a bookseller can’t
have a simple answer when the customer asks “when will you have it,” and it’s maddening
to me when we sometimes can’t provide that info.<span style="mso-spacerun: yes;"> </span>In
this case, the backlog of orders ballooned so dramatically last month that it caused
temporary info havoc.<span style="mso-spacerun: yes;"> </span>Now we have a much
better handle on when reprints will arrive, who is in the queue for them, and
when your customer can expect them.<span style="mso-spacerun: yes;">
</span>Transparency and information are powerful.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One of the reservations booksellers often have about our
books is a doubt about our marketing muscle.<span style="mso-spacerun: yes;">
</span>“If Knopf were doing that book I know we’d see reviews and media, but
Harvard?”<span style="mso-spacerun: yes;"> </span>Can we put that one to rest
now?<span style="mso-spacerun: yes;"> </span>Piketty didn’t happen
spontaneously.<span style="mso-spacerun: yes;"> </span>The very talented HUP
marketing and publicity team worked night and day, before during and after
publication, to spark and then extend the media blitz.<span style="mso-spacerun: yes;"> </span>This was
a marketing campaign for the record books.<span style="mso-spacerun: yes;">
</span>Buyers, be prepared to have Thomas Piketty thrown at you if you want to
doubt our marketing finesse in future.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Has anyone noticed that the sale of thousands of copies of
the e-book edition- which, after all, was available instantly and never out of
stock- does not seem to have hurt demand for print copies?<span style="mso-spacerun: yes;"> </span>I read this as a good sign for my friends
selling print.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Finally, I wonder whether we- publishers, booksellers,
reviewers, and writers- are underestimating the appetite for serious
nonfiction.<span style="mso-spacerun: yes;"> </span>Time will tell whether Piketty is a freakish one-off.<span style="mso-spacerun: yes;"> </span>But
it seems striking to me that indie booksellers, who rightfully boast about
their close to the ground knowledge of their customer’s tastes, often missed
this one.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span>If I were still a
buyer and one of my rock solid truisms- say, “I can’t sell a $40 book on economic
inequality”- were challenged so dramatically by my own customers, I’d wonder
whether I know them as well as I think I do.<span style="mso-spacerun: yes;"> </span>Granted, when a serious book becomes a celebrity sensation, it
brings out the whole “must have” bandwagon, many of whom you won’t see in the
store until the next one comes along.<span style="mso-spacerun: yes;">
</span>But some of them are potential regular new customers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I used to think that great academic bookstores like Seminary
Coop, Harvard Book Store, and Book Culture were lucky anomalies.<span style="mso-spacerun: yes;"> </span>Sure, you can sell serious academic books in
Hyde Park or Princeton.<span style="mso-spacerun: yes;"> </span>But Piketty shows us that there’s a hunger for big idea nonfiction, even in general
bookstores.<span style="mso-spacerun: yes;"> </span>People <i style="mso-bidi-font-style: normal;">like</i> a reading challenge, it makes them feel smarter.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span> </span></div>
<div class="MsoNormal">
Aside from sharing the financial success that <i>Capital in the Twenty-first Century</i> has
brought us this season, let’s also savor the chance to spread its message.<span style="mso-spacerun: yes;"> </span>My old boss and mentor David Schwartz was a
big believer in books as change agents, and spoke about the “social profit” in
bookselling as a kind of fringe benefit.<span style="mso-spacerun: yes;"> </span>Influencing public
discourse by getting out a couple hundred thousand copies of a book like <i style="mso-bidi-font-style: normal;">Capital</i> is what he meant.</div>
<div class="MsoNormal">
<br /></div>
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As Thomas Piketty himself said, “I wrote this book not for
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<br /></div>
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<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com2tag:blogger.com,1999:blog-3495652757459380191.post-11573356625829137522014-04-22T12:26:00.000-07:002014-04-22T12:40:23.855-07:00when great colleagues retire: 50 plus reasons I will miss Adena Siegel<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-udY6-mVrST0/U1a7d6RwxBI/AAAAAAAAARI/2a_7CYtcxAo/s1600/salesconferenceS10+007.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-udY6-mVrST0/U1a7d6RwxBI/AAAAAAAAARI/2a_7CYtcxAo/s1600/salesconferenceS10+007.jpg" height="400" width="241" /></a></div>
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<br />
<div class="MsoListParagraphCxSpFirst">
Because she’s the smartest rep in the book
business, period.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she understands both the craft and
the art.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she really loves university
presses, especially Harvard/MIT/Yale.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she embraces the contradiction that good books come into
the world as works of imagination, culture and beauty, but have to live there
as commodities.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she sees that selling them can be
both pain and privilege.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s never forgotten her retail
roots, and sees our mission through the eyes of a bookseller.</div>
<div class="MsoListParagraphCxSpMiddle">
Because, nevertheless, she knows that our main obligation is to our Presses, which sometimes require
a different lens.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s also never forgotten that,
ultimately, we are representing an author and a book.</div>
<div class="MsoListParagraphCxSpMiddle">
Because, better than any rep I know, she
balances these three sometimes competing imperatives with aplomb.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she works to really <i style="mso-bidi-font-style: normal;">get</i> the book as step one; t<span style="mso-spacerun: yes;"></span>he rest follows.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she brings her real self into the
job, the room, the appointment.</div>
<div class="MsoListParagraphCxSpMiddle">
Because when buyers check their calendars
to see which reps they’re seeing tomorrow, Adena’s
name makes them smile. not groan.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she pays attention to an
uncelebrated but crucial rep necessity: the right shoes.</div>
<div class="MsoListParagraphCxSpMiddle">
Because of the post sales conference hours
we spend processing the deluge of information and making sense of it.</div>
<div class="MsoListParagraphCxSpMiddle">
Because I’ve never had better laughs than
I’ve had with Adena.</div>
<div class="MsoListParagraphCxSpMiddle">
Because of her scrupulous attention to
detail.</div>
<div class="MsoListParagraphCxSpMiddle">
Because of her standards and work ethic-
though she makes it not seem like work.</div>
<div class="MsoListParagraphCxSpMiddle">
Because our midseason check in- what’s working, what’s not- is one of my favorite rituals.</div>
<div class="MsoListParagraphCxSpMiddle">
Because of her tireless behind the scenes
advocacy for booksellers, and to booksellers.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she understands in her bones how
publicity works.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she always knows the right people
to call to solve a problem, or will track them down.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she believes in telephones, and
talking to people.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she asserts herself, and assumes
her place at sometimes intimidating tables.</div>
<div class="MsoListParagraphCxSpMiddle">
Because this confidence leaks out and
bolsters her colleagues, and we feel more able to speak because of her.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she won’t be bullied, neither by
self-important authors nor surly hotel staff.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she knows what she wants, and can
order a coffee drink or a nice meal with exquisite precision.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she thinks on her feet.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she has informed <i style="mso-bidi-font-style: normal;">reactions</i>- to jackets, marketing plans,
expectations.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she also has moral and political
reactions to the contents of books.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s a human being.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she loves Chicago.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s not a luddite but she has a
healthy skepticism about the digital turn. </div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s willing to take chances and
expects others to be.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s had the kind of career- an
honorable living in books- that seems to be melting into air.</div>
<div class="MsoListParagraphCxSpMiddle">
Because I wouldn’t have considered leaving
bookselling and taking this job without her.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she made me see that<span style="mso-spacerun: yes;"> </span>I could do it.</div>
<div class="MsoListParagraphCxSpMiddle">
Because blunt is in her toolbox: “Five
copies?<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">Twenty-five!</i>”</div>
<div class="MsoListParagraphCxSpMiddle">
Because her booksellers can’t say they
weren’t warned about the <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674430006">hottest book of 2014</a>.</div>
<div class="MsoListParagraphCxSpMiddle">
Because of her passion for and taste in art</div>
<div class="MsoListParagraphCxSpMiddle">
Because of her same for blues, jazz,
R&B</div>
<div class="MsoListParagraphCxSpMiddle">
Because, ditto, her cats.</div>
<div class="MsoListParagraphCxSpMiddle">
Because, Steve.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she loves the road and she loves
coming home from it.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she has had some life experiences
that might surprise people.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she talks <i style="mso-bidi-font-style: normal;">and</i> listens.</div>
<div class="MsoListParagraphCxSpMiddle">
Because on our road trips from Cambridge to
New Haven between sales conferences we’d always stop at Rein’s delicatessen.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s old school, but conversant
with new.</div>
<div class="MsoListParagraphCxSpMiddle">
Because we share frustration, sadness and
anger about certain aspects of book world.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s a friend, mentor and
colleague, and the lines are all tangled.</div>
<div class="MsoListParagraphCxSpMiddle">
Because of her loyalty and collegiality.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she has an excellent and long
memory.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she’s queen of the perfect gift,
and the thoughtful gesture.</div>
<div class="MsoListParagraphCxSpMiddle">
Because if the book business is to survive
it will need more Adena's.</div>
<div class="MsoListParagraphCxSpMiddle">
Because she will be embarrassed by this
list.</div>
<div class="MsoListParagraphCxSpMiddle">
Because</div>
<div class="MsoListParagraphCxSpMiddle">
Because</div>
<div class="MsoListParagraphCxSpMiddle">
Because</div>
<div class="MsoListParagraphCxSpLast">
<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-7741085231874673912014-04-01T05:21:00.000-07:002014-04-01T05:21:27.991-07:00Congress to Vote April 1 on $750 Billion Book Bailout<!--[if !mso]>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.rudebaguette.com/assets/bookstore-closed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.rudebaguette.com/assets/bookstore-closed.jpg" height="229" width="320" /></a></div>
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<span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10pt;">Recognizing
the central and irreplaceable role books have played in American history and
culture, and taking note of the unprecedented economic pressures that have made
the survival of books an open question, Congress acts today to save the book
for future generations.</span></div>
<br />
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<br /></div>
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<span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">Key
components of the bailout legislation include:</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">A
bookshop in every city of 25,000 or more.</span></b><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>Low cost loans made available to get these
shops open by the end of the year.<span style="mso-spacerun: yes;"> </span>The
bigger the city, the bigger the investment;</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">A
library in every community, open and staffed 24 hours a day</span></b><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">.<span style="mso-spacerun: yes;"> </span>Special supplementary grants to bring
collections up to date;</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">Establishment
of a National Bookselling and Publishing</span></b><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;"> <b style="mso-bidi-font-weight: normal;">Academy</b>, with the stature of West Point- a prestigious institution
with a faculty consisting of the best minds in the field, and a student body of
professionals who will graduate with the long-term support of their government
for their career in books;</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">A
National Reading Corps</span></b><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">, to consist of thousands of unemployed
workers who will be trained to fan out to communities across the country this
summer.<span style="mso-spacerun: yes;"> </span>They will conduct story-times
and promote books and reading at schools, playgrounds, nursing homes, hospitals,
community centers- wherever people gather.<span style="mso-spacerun: yes;">
</span>The goal is nothing short of a fully literate population;</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">A
National Author Tour</span></b><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">
in the fall, funded by the government, that would put one thousand authors on
the road for six weeks, with readings and events in every corner of the
country, with special emphasis on inner city neighborhoods, small towns and
rural areas that have never seen a live author.<span style="mso-spacerun: yes;">
</span>These events would leave a new functioning bookshop in every location;</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">A
massive investment in translated books</span></b><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">, with generous subsidies to
publishers who undertake bringing the world’s literature to American readers at
affordable prices, and raising the percentage of international books translated
into English to 20%.<span style="mso-spacerun: yes;"> </span>Conversely, we will
hire and fund a <b style="mso-bidi-font-weight: normal;">Book Corps</b> (modeled
on the Peace Corps) that will fan out across the globe with the mission of
spreading literacy, helping local bookshops get established, and making
American books available everywhere;</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10.0pt;">The
<b style="mso-bidi-font-weight: normal;">New Baby Book Bonus:</b> henceforth, the
family of every child born in the US will receive a voucher worth
$500 for the first, and subsequent twelve, years of the child’s life.<span style="mso-spacerun: yes;"> </span>This voucher would be redeemable for books
purchased at a bookstore, with the goal of establishing a home library in every
American household.</span></div>
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<br /></div>
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<br /></div>
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<span style="font-family: "Microsoft Sans Serif","sans-serif"; font-size: 10pt;">[I came across this 2009 piece among a batch of old folders, author unknown. Sad that it seems like an April Fool's idea.]</span></div>
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<br /></div>
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<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com2tag:blogger.com,1999:blog-3495652757459380191.post-78665876911564378352014-03-01T12:34:00.000-08:002014-03-01T17:30:23.544-08:00the business book visionaries of milwaukee<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-vo8dxy8MKmQ/UxI2tKEBKdI/AAAAAAAAAO8/zsLaovdEKMs/s1600/IMG_20140301_132055_990-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-vo8dxy8MKmQ/UxI2tKEBKdI/AAAAAAAAAO8/zsLaovdEKMs/s1600/IMG_20140301_132055_990-1.jpg" height="320" width="210" /></a></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">Independent booksellers often tell me “we can’t sell business books.”<span style="mso-spacerun: yes;"> </span>Yet there’s a beehive of business book activity
in Milwaukee, an indie book operation that’s found a way to crack that
nut.<span style="mso-spacerun: yes;"> </span>The business model is unique, but
their success may have some lessons for retail booksellers in search of that
holy grail- profitability.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://800ceoread.com/">800CEOREAD</a> (or 8CR) began as a
project of the Harry W Schwartz Bookshops, the joint brainchild of David
Schwartz and Jack Covert in long ago 1982.<span style="mso-spacerun: yes;">
But </span>I’d trace the roots even further back.<span style="mso-spacerun: yes;">
</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">David’s bookstore, which he took
over from his father in the late sixties, was a traditional general bookseller
with a marked progressive cast.<span style="mso-spacerun: yes;"> </span>Political books
and social criticism were featured prominently, and selling books that matter-
what David famously referred to as “<a href="http://boswellandbooks.blogspot.com/2011/07/note-on-social-profit-from-ap-story.html">the social profit in bookselling</a>”- was a
matter of principle.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">Booksellers and customers were
shocked one day in 1973 to find the store's gorgeous Wisconsin Avenue display windows
filled with 500 copies of Robert Ringer’s <a href="http://en.wikipedia.org/wiki/Robert_Ringer"><i style="mso-bidi-font-style: normal;">Winning Through Intimidation</i></a>.<span style="mso-spacerun: yes;"> </span>This was a
path-breaking business book of its time for several reasons: it took a
self-help approach which thousands of subsequent business books would later follow
as a template; it was self-published after being rejected by establishment
houses; and Ringer was an early prototype of the author as marketing
machine.<span style="mso-spacerun: yes;"> </span>He personally masterminded a
campaign for the book, store by store, that made it a phenomenal success.<span style="mso-spacerun: yes;"> </span>Our store was one of his early guinea
pigs.<span style="mso-spacerun: yes;"> </span>David’s takeaway: we can sell
business books!</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">David scored a coup when he lured
Jack Covert from his own business, <a href="http://www.gazettextra.com/weblogs/popcon-popular-conversation/2012/apr/20/road-find-out/">Jack’s Record Rack</a> on the east side of
Milwaukee.<span style="mso-spacerun: yes;"> </span>Then as now, Jack was a man
of big ideas and a healthy respect for the small steps needed to bring them to
life.<span style="mso-spacerun: yes;"> </span>I was a Schwartz bookseller who
had purchased many an LP from Jack at his record store. But I was afraid that
the turn toward business books in the store would mean a turn away from selling
the “real books.“<span style="mso-spacerun: yes;"> </span>Plus, Jack worked like
a maniac, making cold-calling trips to companies in northern Wisconsin with a
trunk full of business books, and (I can admit this now) he made us feel like
slackers.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">There was a distinct bias against the
very idea of business books in those days.<span style="mso-spacerun: yes;">
</span>Sure, they might be profitable.<span style="mso-spacerun: yes;">
</span>But David had
taught us to think of bookselling as more than commerce, and we did.<span style="mso-spacerun: yes;"> </span>To sell a book was not just a
financial transaction; it was a cultural and often a political act, a kind of bond with the reader.<span style="mso-spacerun: yes;"> </span>Business in general was held in low esteem,
and the <i style="mso-bidi-font-style: normal;">Think and Grow Rich</i> crowd, a
vast audience, was not much better.<span style="mso-spacerun: yes;"> </span>What
could it mean for our beloved store to have someone cultivating this audience
full-time?<span style="mso-spacerun: yes;"> </span>But success was irrefutable,
and by fits and starts Jack’s business book operation gained traction.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">How different the bookselling landscape looks today.<span style="mso-spacerun: yes;"> </span>The Schwartz Bookshops have been gone for a
decade.<span style="mso-spacerun: yes;"> </span>One aspect of David’s legacy, the
vibrant neighborhood bookstore with deep community roots, <span style="mso-spacerun: yes;"> </span>lives on
in Daniel Goldin’s amazing <a href="http://boswell.indiebound.com/">Boswell Book Company</a>;<span style="mso-spacerun: yes;"> </span>and from another direction, David’s long ago, prescient vision that
it’s possible to be successful at business books without sacrificing the
social profit is unfolding at 8CR, now over thirty years old.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">Still owned by David’s wife Carol and
daughter Rebecca, with a host of Schwartz bookstore alumni involved in daily
operations, the company has become much more than a business bookseller.<span style="mso-spacerun: yes;"> </span>It’s a missionary for the printed book.<span style="mso-spacerun: yes;"> </span>In case you miss the message, it’s emblazoned
in stark type on the extravagantly beautiful 11x17 annual report just issued by
the company: “We believe in Books.” </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">This is no ordinary online book retailer.<span style="mso-spacerun: yes;"> </span>They call themselves “a
service and logistics company,” and have something to offer every stakeholder
in the business book community: authors, buyers, publishers, readers.<span style="mso-spacerun: yes;"> </span>The web site is loaded with information and creative content: </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://800ceoread.com/keenthinker">The Keen Thinker</a>, a monthly
newsletter; </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">A <a href="http://blog.800ceoread.com/">Daily Blog</a> aimed more at
inspiration than the hard sell;</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Jack Covert Selects, in which Jack brings
decades of experience to bear on reviewing current books and issues;</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>A Thinker in Residence interview and
conversation series; </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://knowledge-blocks.com/members/new">KnowledgeBlocks</a>, a subscription book club
with innovative bells and whistles; </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">Annual business book of the year
awards, which extend the <a href="http://800ceoread.com/products/100_best_business_books_of_all_time-jack_covert_todd_sattersten-english?selected=4741">100 Business Books of All Time,</a> a project that also began here;</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://changethis.com/">ChangeThis </a>manifestos, which publish
six essays a month, a project that originated with Seth Godin; </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">And more!</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">With so many book retailers
struggling to gain a foothold, what is this company’s secret?<span style="mso-spacerun: yes;"> </span>And are there any lessons for other booksellers?</span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media.800ceoread.com/view/8cr/image/ES_130066_082213_007.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media.800ceoread.com/view/8cr/image/ES_130066_082213_007.jpg" height="213" width="320" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">I’m no business book expert.<span style="mso-spacerun: yes;"> </span>Indeed, truth be told, I still harbor some of
the same disparaging attitudes toward business that I had in 1982. <span style="mso-spacerun: yes;"> </span>But based on my observations of what these
folks are about, I have a few ideas.<span style="mso-spacerun: yes;"> </span>In the spirit of bullet point business literature, here are
my top ten reasons for 8CR success list:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">1. While the focus on business books
as a category is obvious, they are ecumenical about what counts as a business
book.<span style="mso-spacerun: yes;"> </span>It seems to be any book that a
business person might find interesting or useful.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">2. The business book category has
gotten vastly more complex in recent years, thanks to Gladwell, Kahneman, et
al.<span style="mso-spacerun: yes;"> </span>If <a href="http://en.wikipedia.org/wiki/Think_and_Grow_Rich">Napoleon Hill</a> still comes to mind
when you think business book, your profile needs updating.<span style="mso-spacerun: yes;"> </span>Among the book categories 8CR features are
General Books, Leadership, Management, Marketing & Sales, Entrepreneurship
& Small Business, Personal Development, Innovation & Creativity and Finance
& Economics.<span style="mso-spacerun: yes;"> And blog tags include such subjects as Communication, Safety and Health, Current Events, History and Fables.</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">3. The fox knows many things, the
hedgehog knows one big thing.<span style="mso-spacerun: yes;"> </span>These are
usually considered either/or approaches, and on the surface it would seem that this is
the quintessential hedgehog company.<span style="mso-spacerun: yes;"> </span>But
with the head-spinning array of original content and book advice, they’ve
turned the saying on its head.<span style="mso-spacerun: yes;"> </span>They work
hard to bring fox-like scope into the more focused definition of the
traditional business book and its reader.<span style="mso-spacerun: yes;">
</span>I suspect this is an added value much appreciated by customers.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">4. The 8CR team pays attention to the
product they are selling, and applys lessons from the smarter business books to
their own company.<span style="mso-spacerun: yes;"> </span>It’s not just a
question of mastering jargon; they’ve grown, changed, and transformed their own
business model over the years, and their book recommendations surely carry added
weight because of it.<span style="mso-spacerun: yes;"> </span>Perhaps an analogy
would be the Cookbook retailer who actually cooks using the recipes in the
books he or she sells.<span style="mso-spacerun: yes;"> </span>Cooking (and eating) the meal
yields a keener knowledge than simply reading the recipes.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">5. Staff are encouraged to bring
their real selves to work.<span style="mso-spacerun: yes;"> </span>You won’t
hear a fake note in phone or socially mediated interactions with personnel
here.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">6. And speaking of the phone, another
confession: when Jack first announced the name of the new business book
operation, I thought it was ridiculous.<span style="mso-spacerun: yes;"> </span>Who names a forward-looking business after a
phone number?<span style="mso-spacerun: yes;"> </span>Any idiot could see that
computers were coming and we’d be stuck with this old technology handle.<span style="mso-spacerun: yes;"> </span>Shows what I know.<span style="mso-spacerun: yes;"> </span>In 2014, it seems like a bit of forward-looking
genius.<span style="mso-spacerun: yes;"> </span>Have you tried finding a phone
number on the web site of a company that doesn’t want to be bothered by talking
with you?<span style="mso-spacerun: yes;"> </span>It’s the norm.<span style="mso-spacerun: yes;"> </span>By contrast, here’s a company whose name is
its number!<span style="mso-spacerun: yes;"> </span>It all but begs you to interact.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">7. David Schwartz embraced
contradictions.<span style="mso-spacerun: yes;"> </span>He wasn’t afraid of them
because- sorry business readers, a little marxism- he thought they were intrinsic under
capitalism and impossible to escape.<span style="mso-spacerun: yes;"> </span>It’s
not immediately apparent that a company selling business books would have to
pay a living wage with decent benefits, would have an idea of social responsibility,
or would allow people to dress comfortably and post their playlists on company
time.<span style="mso-spacerun: yes;"> </span>The goal is to make a profit by selling a product. But this is a contradiction Jack
and manager John Mueller have embraced.<span style="mso-spacerun: yes;">
</span>Authenticity might not be an easily quantifiable metric but in this age of fakery it goes straight to the bottom
line.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">8. Good bookselling is personal.<span style="mso-spacerun: yes;"> </span>I often notice the difference between
booksellers who imagine a <i style="mso-bidi-font-style: normal;">category</i> of
customers when I present a new book, versus the ones who think of specific
people.<span style="mso-spacerun: yes;"> </span>It’s the difference between “Military
History does well for us” and “I know two people right off the bat for that
one.”<span style="mso-spacerun: yes;"> </span>8CR excels at the latter, and have
taken the endlessly repeated “know your customer” mantra to heart.<span style="mso-spacerun: yes;"> </span>At the simplest and most productive level, it
really does mean knowing your customer.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">9. For all the talented bookselling
at work here, the heightened social status of business and entrepreneurship vis-à-vis
1982 also play a role in creating a favorable environment.<span style="mso-spacerun: yes;"> </span>As a teenager I wouldn’t have been caught dead
wearing a brand name label.<span style="mso-spacerun: yes;"> </span>I’d cut them
out if they were visible.<span style="mso-spacerun: yes;"> Be a walking billboard for a corporate logo? No thanks. But b</span>rands are
now worshipped.<span style="mso-spacerun: yes;"> </span>Indeed, teenagers worry
about tending to their “personal brand,” a thought that almost makes me
cry.<span style="mso-spacerun: yes;"> </span>In the eighties, we aimed our
bookselling firepower at intellectuals, social activists, and Humanities majors
who were most apt to change the world.<span style="mso-spacerun: yes;">
</span>Today, the dotcom tech companies are home to the new hip revolutionaries,
and entrepreneurs with the latest killer apps are the new creative class.<span style="mso-spacerun: yes;"> </span>8CR gets this.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;">10. Finally, every successful book
operation needs a Jack.<span style="mso-spacerun: yes;"> </span>This company
owes its success to Jack’s imagination, hard work, and willingness to press on
with an idea he believed in.<span style="mso-spacerun: yes;"> </span>Like David Schwartz,
he’s not afraid of contradiction.<span style="mso-spacerun: yes;"> </span>And like
David, he’ll leave behind an incredible accomplishment in his wake when he
retires this year- a smart, idiosyncratic, profitable, holistic and sustainable book company.</span></div>
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<br /></div>
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<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-43266353144779635872014-01-02T10:12:00.001-08:002014-01-02T13:00:13.125-08:00the hopeless quest for the perfect comp<div style="font-family: Arial,Helvetica,sans-serif;">
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="http://2.bp.blogspot.com/-OxD9F4MreF0/UsWeXQWUq9I/AAAAAAAAAM4/Xg0B5yis_nM/s1600/IMG_20140102_111016_262.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="http://2.bp.blogspot.com/-OxD9F4MreF0/UsWeXQWUq9I/AAAAAAAAAM4/Xg0B5yis_nM/s320/IMG_20140102_111016_262.jpg" width="320" /></a></span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">As they sift through all the information we give them on new
titles, booksellers say that “good comps” are their best tools for deciding
what and how to order. But like
everything else in the book industry, it’s complicated.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">We put our
<a href="http://www.firstweber.com/search/public-web_Y%2CA/mls-pin_36424/sc_Listing_Price+DESC/">house up for sale</a> this week. When it
came time to land on a price, the process had some surprising similarities to
bookselling. It turns out that no matter
how unique and special your house may be (and ours is naturally spectacularly
unique and couldn’t be more special), the most relevant factor is the comp, which is to say the price at which similar homes in
the area have recently sold. </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">“Price is a
moving target,” our real estate agent and neighbor Tammy explained. This means that no matter how much intangible
charm you’ve got, no matter how much debt you’ve gone into to fix the place up,
and no matter how much every amateur armchair real estate expert says it’s worth,
it’s actually worth what similar nearby houses happen to have sold for very
recently.</span></div>
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<br /></div>
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<span style="font-size: small;">It’s a
frustrating business to have to reduce a much-loved residence to a check list
of features: square feet, number of bedrooms, number of bathrooms (one-yikes),
yard (or not), condition of kitchen, garage, school district. All of the other factors count (Twenties
arts and crafts bungalow with one of a kind details! Gorgeous boulevard! Cool little eyelid windows in the attic!) But
not as much as a solid comp. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">So what’s
the book connection? Like a unique home, the one of a kind
text is also a commodity, and thus reducible to a checklist of features: subject, author, page count, illustration
count, price. Before saying yes, the
bookseller wants to know what other books she has sold are “like” the new
book I’m presenting. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Reps and
publishers spend lots of time and energy preparing these comps. To be effective they have to be accurate, not
wishful thinking. And they have to be more
than the result of an Amazon subject search.
The importance of this key piece of information predates the digital
age, but now that a bookseller can simply click on comparable titles as we move
through the catalog, noting how well they did, it’s essential. A truly great comp is the Holy Grail. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">But I have
the nagging suspicion that we sometimes rely too much on comparable titles, that they sometimes lead us from the essential uniqueness of every book. </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<br /></div>
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<span style="font-size: small;">Five types
of comps are especially reliable: <span style="line-height: 115%;">the
previous cloth edition of a new paperback ; the previous editions of a new
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<span style="font-size: small;">But even
these seemingly ideal comps can be problematic.
<span style="line-height: 115%;">When
I started in bookselling a paperback would routinely sell twice the number of
hardcovers, but that formula is now long obsolete. Much can change between editions of a
reference book in terms of sales, especially since the advent of the
internet. An author’s previous books, which would seem
to be a good rule of thumb to predict sales, are often on subjects so far
afield (or are so old) as to be
meaningless.We routinely pitch biographies with handles like “first book on Mr.
X in 75 years.” No comps there, .And even
using sales on volume one to predict sales on volume two isn’t as reliable as
it once was. (Ask your bookseller <a href="http://boswellandbooks.blogspot.com/2013/12/sunday-bestseller-post-bookseller.html">how they did</a> with the follow-up to last year’s extraordinary Letters of Mark Twain
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<span style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></div>
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<span style="font-size: small;">The gold
standard for truly reliable comps might be something like the<i> <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300196870">Whitney Biennial Catalog</a></i>, which Yale publishes every two years.
A bookseller who checks sales on the 2008, 2010, and 2012 editions should
have a pretty good idea of what to do with 2014 Though even in a case like this, fluctuation
in art book demand makes it a guide, not a mandate. </span></div>
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<br /></div>
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<span style="font-size: small;">Like the
comps for my house, book comps can be misleading, or at least incomplete. A comp might
reference other books on the same subject which had a similar number of pages,
similar selection of illustrations, and similar price point- with no measure
for whether it was actually a better book or not! But this is one thing the rep is for. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">If a comp is
good enough, I’ll sometimes make it the centerpiece of my pitch. When Yale UK Sales Manager Andrew Jarmain
described his approach to a new biography by saying “Sutherland does for
<i><a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300203462">Whistler</a></i> what Ellman did for <i><a href="http://en.wikipedia.org/wiki/Richard_Ellmann">Oscar Wilde</a></i>,” it was a twofer- a concise handle
and a good comp.</span></div>
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<br /></div>
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<span style="font-size: small;">But chasing
comps too desperately can be a kind of fool’s errand. There are so many caveats and specific
circumstances in the sales life of any book that comparisons seem more like a
wish than a science. The shelf life of a new book now six to
eight months. The precise demographic that wanders into the store and sees the new book is never
exactly the same as the one that bought the similar title two years ago.</span></div>
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<br /></div>
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<span style="font-size: small;">We have a
great <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674049536">new biography of <i>Stephen Crane</i></a> on the spring list. The previous biographies are pretty old and
nobody will have a useful sales history on them. So I suggest checking sales on <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674033993"><i>Red Badge of Courage</i>,</a> his best known work. But is
that really a good comp? Maybe.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><i><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674724860">The Americanization of Narcissism</a></i>, also on the spring Harvard list, has one perfect, appropriate
comp: Christopher Lasch’s <i><a href="http://www.nytimes.com/2010/02/07/books/review/Siegel-t.html?pagewanted=all&_r=0">Culture of Narcissism</a>.</i> This book was a sensation when it came out
decades ago, and sold hundreds of thousands of copies. But the title draws a blank with many younger
booksellers, and it’s often fallen out of active backlist and hasn’t sold
recently. So my most effective comp is
worthless.</span></div>
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<br /></div>
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<span style="font-size: small;">Like real
estate prices, comps are a moving target- I add and subtract from my list as I
go through the selling season. And
booksellers are an excellent source of new comp ideas. I rarely get through a season without
stealing a few original ideas for comps from one bookseller and using them on
another.</span></div>
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<span style="font-size: small;">Sometimes a
comparable title pops into my head like an earworm. Saskia Sassen’s new book <i><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674599222">Expulsions</a></i> somehow
brings to mind Naomi Klein’s <i><a href="http://www.semcoop.com/book/9780312427993">Shock Doctrine</a></i> every time I start talking about it,
but it’s not similar enough to suggest it will sell that way. A <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674047556">new title </a>about Josephine Baker’s bizarre
attempt to assemble a “rainbow tribe” of multi-racial adopted children all but
screams Michael Jackson’s <a href="http://www.fanpop.com/clubs/michael-jackson/images/13778904/title/neverland-shoot-photo?card">Neverland</a>, but I’m reluctant to cite MJ (what book?)
as a comp. Yet the first bookseller I
called on this season said it’s the first thing he thought of when he saw the
book.</span></div>
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<span style="font-size: small;">Use of
superstar, freakishly successful titles as comps for much quieter titles that
happen to be on the same subject is to be discouraged. Malcolm Gladwell has been so over-used as a
comp that I hesitate to bring him up even when we actually do have a title that
resonates with his. Our Professor Anonymous
may have the better book but we don’t have the <a href="http://gladwell.com/">Gladwell Inc</a> publicity machine.</span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Sometimes
good comps can be plotted geometrically. The Harvard series of Annotated Jane
Austen’s continues this season with <i><a href="http://gladwell.com/">Northanger Abbey</a>.</i> One comp axis contains the other active
editions of Northanger Abbey so the store can gauge customer interest in that
title; the other axis contains the <a href="http://www.hup.harvard.edu/features/austen/">six previous Harvard Annotateds</a> of her other
titles, the format of which is identical so should have a similar sales pattern. </span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Sometimes a
great book really is incomparable, such as the forthcoming <i><a href="http://mitpress.mit.edu/books/why-architects-still-draw">Why Architects Still Draw</a></i> by Italian architect/poet Paolo Belardi.
In this case the most useful comps remind booksellers of how well MIT
Press does in this genre.</span></div>
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<span style="font-size: small;">Extraordinarily
prolific authors can present their own issues.
<a href="http://yalepress.yale.edu/yupbooks/SearchResultsTMM.asp?selType=Author&txtCriteria=terry%20eagleton">Terry Eagleton</a> has a very long list of successful titles, so the trick
is to find the comp among them that is closest to his new book. Note that this sometimes means resisting the
impulse to just list the best-selling prior book!</span></div>
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<span style="font-size: small;">My favorite
comps are unexpected, and come at the book from off-stage rather than
full-on. I like comps that help us to
think about a book and imagine its reader more than comps that promise some
slavish repeat of a sales pattern. </span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">One of my
favorite new spring books is <i><a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300191592">Poilu</a></i>, the World War I diaries of a French soldier. It’s utterly unique but the universe of
potential First World War comps is massive.
So my colleagues and I came up with various literary references- Paul
Fussell, Vera Brittain, e.e. cummings- that have little to do with replicating
a sales pattern but, together, really help to bring the book into focus.</span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Literary
references can crop up in unusual places.
In <i><a href="http://mitpress.mit.edu/books/bleak-houses">Bleak Houses: Disappointment and Failure in Architecture</a></i>, the author
argues that the best writing about buildings is found in novels- specifically,
Elizabeth Bowen and Alan Hollinghurst. I
love mentioning <a href="http://en.wikipedia.org/wiki/Eva_Trout_%28novel%29"><i>Eva Trout</i> </a>and <a href="http://www.newyorker.com/arts/critics/books/2011/10/17/111017crbo_books_wood"><i>The Stranger’s Child</i> </a>as comps even
though on a purely metric level they don’t qualify. </span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Talking of
novelists, the apt literary comp is especially useful for relatively unknown
writers. For the fantastic but obscure-by-design
Margellos World Republic of Letters series, which introduces works in
translation to English audiences, having a few good comps is essential: <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300196092">Rodrigo Rey Rosa </a>will be of interest to
Roberto Bolano and Paul Bowles readers, and <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300153323">Can Xue</a> evokes Kafka, Borges and
Bruno Schulz.</span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">One of our
collective rep favorites this season, Alon Confino’s <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300188547"><i>A World Without Jews</i></a>,
faces the challenge of a massive pool of potential comp titles on World War II
and the Holocaust. We narrowed the list to
a few essential historical texts like Daniel Goldhagen’s <i>Hitler’s Willing Executioners</i> and <i>Hitler’s Furies</i>, along with Confino’s earlier works. But I loved it when my colleague Patricia
added Hans Fallada’s <a href="http://www.nytimes.com/2009/03/01/books/review/Schillinger-t.html?pagewanted=all"><i>Every Man Dies Alone</i></a>, and when my other colleague Adena
finished Avi Shavit’s profound new book about Israel, <a href="http://www.tabletmag.com/jewish-news-and-politics/153164/promised-land-golden-land"><i>My Promised Land,</i></a> and rightly suggested it
belongs on the list. The horror Confino describes makes Shavit’s young
Israel seem inevitable. </span></div>
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">I suppose
the most extreme form of book comparison these days is found at ground zero for
extreme everything - Amazon. Here you
can easily generate price lists of the identical book offered by re-sellers at
a bewildering variety of prices. In an
odd way, it undercuts the idea that comps predict sales or value, though "value" in A-world is a meaningless concept..</span></div>
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<span style="font-size: small;">So back to
the house. I’m hoping that we find a
buyer who approaches comps on our home the way smart booksellers approach comps
on our books- as information, good to know, but in no way replacing the
unique object, which stands alone on its merits. </span></div>
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john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-57217855081160484922013-12-01T13:49:00.003-08:002014-01-03T13:00:27.812-08:00yes, another 2013 best-of list: my harvard/mit/yale picks<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-n8CJxrIORnw/UptbgsHlmII/AAAAAAAAALw/erqEVlj6R8c/s1600/IMG_20131201_093806_533-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="http://4.bp.blogspot.com/-n8CJxrIORnw/UptbgsHlmII/AAAAAAAAALw/erqEVlj6R8c/s320/IMG_20131201_093806_533-1.jpg" width="320" /></a></div>
<br />
<div class="MsoNormal">
<br /></div>
<br />
<br />
<div class="MsoNormal">
This year Harvard, MIT and Yale University Press published 1,028 new
titles, give or take.<span style="mso-spacerun: yes;"> </span>Every one of them
was worthy, and with luck (and with our ace rep presentations) each found an audience
beyond the author’s mother.</div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
At this time of the year I remember that what drew me to
these three presses in the first place is that I love their books.<span style="mso-spacerun: yes;"> </span>As a bookseller they were my favorite books
to order and sell, and as a book fiend I bought more of them than I could afford or
could actually read.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And I <i>still</i> love the books we publish, but some more than others.<span style="mso-spacerun: yes;"> </span>So I’ve culled a list of ten favorites from the titles I sold this year.<span style="mso-spacerun: yes;">
</span>These are not necessarily the big name, market-driven, high expectation
titles from the lists.<span style="mso-spacerun: yes;"> </span>And there are plenty
more that I could endorse with pleasure.<span style="mso-spacerun: yes;">
</span>But these are simply my top ten, in no particular order-
the titles I’d most love to receive, feel most compelled to share, and would most
heartily recommend. </div>
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<br /></div>
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And needless to say, if you're moved to check them out, do so at your favorite
bookstore!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://mitpress.mit.edu/books/various-small-books"><b style="mso-bidi-font-weight: normal;">Various Small Books: Referencing Various Small Books by Ed Ruscha</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Edited and
compiled by Jeff Brouws, Wendy Burton, and Hermann Zschiegner</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
MIT Press
January $39.95</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262018777.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262018777.jpg" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Tricky title but bear with me. Inspired by
Jack Kerouac in the 1960s and 70s, artist Ed Ruscha created a series of small
conceptual photography books documenting mundane subjects: <i style="mso-bidi-font-style: normal;">Twenty-six Gas Stations</i>, <i style="mso-bidi-font-style: normal;">Various
Small Fires</i>, <i style="mso-bidi-font-style: normal;">Every Building on the
Sunset Strip</i>, and many more.<span style="mso-spacerun: yes;"> </span>In so doing he all
but invented the photographic taxonomy genre, one of my favorite MIT Press
strengths.<span style="mso-spacerun: yes;"> </span>I still remember swooning
every time a new Bernd & Hilla Becher album of rusting industrial hulks
landed in the bookstore.<span style="mso-spacerun: yes;"> </span>And everyone
got sick of me extolling the Melnicks’ <i style="mso-bidi-font-style: normal;"><a href="http://mitpress.mit.edu/books/manhole-covers">Manhole Covers</a>,</i> still one of the great photo taxonomies of all time.<span style="mso-spacerun: yes;"> </span>This sweet, funny, colorful book, in which other
artists spoof and build on Ruscha’s work (<i style="mso-bidi-font-style: normal;">Thirty-four
Parking Lots Forty Years Later, None of the Buildings on Sunset Strip</i>, and <i style="mso-bidi-font-style: normal;">Various Unbaked Cookies</i>, among others)
is also a gorgeous piece of book-making and graphic design.<span style="mso-spacerun: yes;"> </span>I was thrilled to see it make <a href="http://www.nytimes.com/2013/11/29/books/for-the-precious-moments-on-the-porcelain-throne.html?ref=dwightgarner">Dwight Garner’s New York Times holiday list</a>- though oddly, in the best bathroom reading category!</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300197983"><b>Wunderkammer</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Tod Williams
and Billie Tsien</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Yale
November $29.95</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://yalepress.yale.edu/yupbooks/images/full13/9780300197983.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="236" src="http://yalepress.yale.edu/yupbooks/images/full13/9780300197983.jpg" width="320" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Another kind
of homage, this time to the <i style="mso-bidi-font-style: normal;">wunderkammer</i>,
or cabinet of curiosities.<span style="mso-spacerun: yes;"> </span>Think Joseph
Cornell’s vitrines, or those old-school museum dioramas we'd be marched past
in sixth grade, or really anyone’s treasured display case of a cherished obsession.<span style="mso-spacerun: yes;"> </span>The trick here is that these are also
deliberate works of art, constructed by a who’s who of international
architecture and design stars.<span style="mso-spacerun: yes;"> </span>Curators
for the 2012 Venice Biennale Architecture exhibition asked participants to
share the contents of their lives rather than to create some object, and 35 of
them filled empty boxes with meaningful collections.<span style="mso-spacerun: yes;"> </span>The results are surprising, funny and
sometimes puzzling.<span style="mso-spacerun: yes;"> </span>The book documents
the exhibition, artist by artist, with lavish illustrations and explanatory
text.<span style="mso-spacerun: yes;"> </span>It looks a bit like the two other
recent charmers that were editorially midwifed by Michelle Komie at the YUP Art
Workshop, <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300158939"><i style="mso-bidi-font-style: normal;">Unpacking My Library: Architects & Their Books </i></a>and <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300170924"><i>Unpacking My Library: Writers & Their Books.</i> </a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674725218"><b>Baghdad: The City in Verse</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Translated and
edited by Reuven Snir</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Harvard
November $29.95</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.hup.harvard.edu/images/jackets/9780674725218.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.hup.harvard.edu/images/jackets/9780674725218.jpg" width="218" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
I’m a sucker
for city books, and I have a big collection of urban histories, walking tours,
photographs and urbanist manifestos.<span style="mso-spacerun: yes;"> </span>City poetry? Not so much.<span style="mso-spacerun: yes;"> </span>Milwaukee, where I live, is
not the kind of place to which poets dedicate poems, though in our defense we
are less than 200 years old.<span style="mso-spacerun: yes;"> </span>(And we do
have at least one fine poet, <a href="http://www.poetryfoundation.org/bio/john-koethe">John Koethe</a>, who <i style="mso-bidi-font-style: normal;">has</i>
written lovingly about the city)<span style="mso-spacerun: yes;"> </span>But some cities just
inspire poetic devotion.<span style="mso-spacerun: yes;"> </span>Had I
the talent I’d wax poetic over Montreal, New York, Berlin- places I stalk like a jealous lover.<span style="mso-spacerun: yes;"> </span>Last year Harvard published a
fascinating new way to access a city, Mark Ford’s <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674065680"><i style="mso-bidi-font-style: normal;">London: A History in Verse</i>.</a><span style="mso-spacerun: yes;">
</span>This season, I’ve been moved and surprised by this collection of Arabic
poems about Baghdad.<span style="mso-spacerun: yes;"> </span>Among the many sad
consequences of the war is the material destruction of the city and its
residents. But it's also polluted the imagery that comes to mind when a North
American hears the word Baghdad.<span style="mso-spacerun: yes;"> </span>This
heartfelt and sometimes heartbreaking anthology of love/hate letters in verse,
spanning 1200 years, is a fresh new vector into a place worth knowing more
about.<span style="mso-spacerun: yes;"> </span>A sample:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">[I Am Your Ransom}</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Oh friends of mine in Baghdad are you</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Still faithful or has our friendship worn
out?</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">On the day of farewell, did your eyes shed
tears</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">For me?<span style="mso-spacerun: yes;">
</span>Mine still weeping, morning and evening.</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">When you talk of distant friends,</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Do you speak well of me?</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Oh Baghdad, I wish all cities to be your
ransom,</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Even my path, even my abode.</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">I have wandered through lands, East and
West;</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">I led my horses there, the camels as well.</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Never have I seen such a homeland as
Baghdad; </i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Never have I seen a river such as the
Tigris; </i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Nor such residents- tender qualities,</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Sweet speeches, good thoughts, and ideas</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">People challenge me: If your love for
Baghdad was</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">Genuine, why did you leave?<span style="mso-spacerun: yes;"> </span>I give them my answer:</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">The rich remain in their land,</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">While the poor are tossed away by fate.</i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;">-</i>Abu Sa’d Muhammad ibn’Ali ibn</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Khalaf
al-Nayramani (?-1023)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://mitpress.mit.edu/books/chinas-vanishing-worlds"><b style="mso-bidi-font-weight: normal;">China’s Vanishing Worlds</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Matthias
Messmer and Hsin-Mei Chuang</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
MIT
September $60</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262019866.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262019866.jpg" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
One of the
most massive relocations in history is underway in China, a
transformation only barely on North American radar.<span style="mso-spacerun: yes;"> </span>In the next twenty years, 280 million rural
peasants will be installed in booming Chinese cities in an effort to
modernize and raise living standards.<span style="mso-spacerun: yes;"> </span>This stunning book of color
photographs, a seven year labor of love by a Swiss-Chinese couple, may serve as
a final visual document of this monumental dislocation: China as it once was,
and as it will soon no longer be.<span style="mso-spacerun: yes;"> </span>Just
about every image is mesmerizing, and it’s impossible not to visually scour every corner of the kitchens and living rooms of these ordinary farm
families.<span style="mso-spacerun: yes;"> </span>The explanatory text is smart,
personal, sometimes surprising.<span style="mso-spacerun: yes;"> </span>This
book really fits with a longstanding strength of MIT Press, driven by its visionary executive editor, Roger Conover.<span style="mso-spacerun: yes;"> </span>He’s interested in chronicling lost worlds,
from derelict <a href="http://mitpress.mit.edu/books/grain-elevators">grain elevators</a> to <a href="http://mitpress.mit.edu/books/asylum">defunct mental institutions</a>.<span style="mso-spacerun: yes;"> </span>Isn’t documenting the disintegration
and destruction of human and built landscapes one of the main jobs of contemporary writers
and artists? Should be.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300181654"><b>The Danube: A Journey from the Black Sea tothe Black Forest</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Nick Thorpe</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Yale
November $35</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://yalepress.yale.edu/yupbooks/images/full13/9780300181654.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://yalepress.yale.edu/yupbooks/images/full13/9780300181654.jpg" width="220" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Perhaps it’s
because I’ve just finished reading Artemis Cooper’s spectacular biography of
<a href="http://www.nytimes.com/2013/10/27/books/review/patrick-leigh-fermor-by-artemis-cooper.html?_r=0">Patrick Leigh Fermor</a>, who lived every boy’s fantasy- well this one’s anyway- by
tramping along the Danube across Europe as a teenager in the 30s, writing each day up in his
Moleskine; or perhaps it’s because I’ve had a cabin on the Mississippi River
for the past few years and have become a bit obsessed with river magic.<span style="mso-spacerun: yes;"> </span>Whatever the reason, I was primed to love Nick
Thorpe’s charming travelogue/history about his journey up the Danube.<span style="mso-spacerun: yes;"> </span>(This counter-intuitive east to west direction was my big
selling point for the book, as most people who have written about the Danube
have traveled the reverse direction.<span style="mso-spacerun: yes;"> </span>Booksellers didn’t seem sufficiently impressed
with this detail.)<span style="mso-spacerun: yes;"> </span>Armchair travel has
something of a bad rap sometimes, but this is as good as it gets- literary and
stylish in the vein of Paul Theroux and Bruce Chatwin, packed with
extraordinary “characters,” and full of enough interesting history that it will
have you planning a trip to Eastern Europe next summer, or at least dreaming of
one. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674072824"><b style="mso-bidi-font-weight: normal;">The Lost Art of Finding Our Way</b></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
John Edward
Huth</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Harvard May
$35</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
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Did you know
that the most natural human speed of travel is 3 miles per hour?<span style="mso-spacerun: yes;"> </span>That would encompass walking, rowing, maybe sailing.<span style="mso-spacerun: yes;"> </span>This factoid and hundreds of others make John
Huth’s elegy to our short-circuited wayfinding system so compelling.<span style="mso-spacerun: yes;"> </span>Now that I think of it, this is another
homage to a lost world- in this case, the ancient art of navigation, which
humans were once equipped to do by reading clouds, shadows, currents, and the
natural world around us.<span style="mso-spacerun: yes;"> </span>In the age of Mapquest,
GPS and device addiction, this key instinctive cognitive ability has atrophied.<span style="mso-spacerun: yes;"> </span>But Huth- one of those passionate physicists
who can also write- has a plan for us to get some of it back.<span style="mso-spacerun: yes;"> </span>His title, it turns out, isn’t just a wistful
metaphor but signals a kind of practical how-to manual.<span style="mso-spacerun: yes;"> </span>In a funny way, the path back to finding our
way involves losing ourselves.<span style="mso-spacerun: yes;"> </span>I really
love this kind of science book, and he’s a fascinating guy.<span style="mso-spacerun: yes;"> </span>Here’s <a href="https://www.youtube.com/watch?v=dqBjCXYtgj4">a little clip that shows you why.</a></div>
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<b><a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300191776">Garry Winogrand</a></b></div>
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Edited by
Leo Rubinfien</div>
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Yale April
$85</div>
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Street
photography has had something of a renaissance lately- if you haven’t checked
out the amazing, recently unearthed work of <a href="http://www.vivianmaier.com/">Vivian Maier</a>, get thee to a
bookstore!<span style="mso-spacerun: yes;"> </span>But the daddy of all mid-20th century street
photography was surely Garry Winogrand.<span style="mso-spacerun: yes;">
</span>He did some of his best-known work in Manhattan in the 60s, iconic
images of people in odd but ordinary situations.<span style="mso-spacerun: yes;"> </span>He roamed the US and much of his work remains
undeveloped on thousands of rolls of film.<span style="mso-spacerun: yes;">
</span>This incredibly lucious doorstop, the catalog for an exhibition that’s
working its way around the world, is a black and white urban photography buff’s
dream.<span style="mso-spacerun: yes;"> </span>My only complaint is that every
time I pick it up I know I’ve just lost another hour.<br />
<br />
<br />
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<a href="http://mitpress.mit.edu/books/returning-reims"><br /></a></div>
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<a href="http://mitpress.mit.edu/books/returning-reims"><b style="mso-bidi-font-weight: normal;">Returning to Reims</b></a></div>
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Didier
Eribon</div>
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MIT/semiotext(e)
August $17.95</div>
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This little
memoir speaks to me on so many levels.<span style="mso-spacerun: yes;">
Didier </span>Eribon is a smart, highly-regarded Parisian intellectual who came out of one closet-
disclosing that he’s gay- only to find he remained stuck in another closet- the confines of his working class
roots.<span style="mso-spacerun: yes;"> </span>Politically progressive yet from
the French version of a “what’s the matter with Kansas” family, (workers who
gravitated from supporting the French Communist Party to voting National Front),
Eribon uses his personal family history as a
way of explaining where the Left more generally has gone wrong, and lost its natural base.<span style="mso-spacerun: yes;"> </span>Along the way he cleverly explores how the
class closet and the political closet function just as insidiously as the
sexual one.<span style="mso-spacerun: yes;"> </span>(And boy oh boy when they
overlap!)<span style="mso-spacerun: yes;"> Of course, there are contemporary </span>North American resonances too
numerous to mention.<span style="mso-spacerun: yes;"> </span>Is this another sort of “documenting
lost worlds” project?<span style="mso-spacerun: yes;"> </span>I think so.</div>
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<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300164978"><b>Lillian Hellman: An Audacious Life</b></a></div>
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Dorothy
Gallagher</div>
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Yale January
(available Dec 15) $25</div>
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This
sympathetic but iconoclastic biography of the great American dramatist is long
overdue.<span style="mso-spacerun: yes;"> </span>I remember from my first
bookshop job in the long-ago seventies that Hellman’s memoir trilogy was a
literary sensation, and one of the first hardcover books I ever bought.<span style="mso-spacerun: yes;"> </span>She was revered for her
courageous plays, such as <i style="mso-bidi-font-style: normal;">The Children’s
Hour</i>, but also for her brave confrontation with red-hunters and
McCarthyites.<span style="mso-spacerun: yes;"> </span>In the past few
decades her reputation has been dragged through the mud, and this is a
partial resurrection.<span style="mso-spacerun: yes;"> </span>One of the interesting
strands of Hellman’s life was her Jewish and Southern background, and this
volume- part of the wonderful Jewish Lives series, short, smart, attractive
books that consistently find perfect subject-author pairings- gets at that dynamic beautifully.<span style="mso-spacerun: yes;"> </span>Literary journalist Dorothy
Gallagher writes like a dream, and she
herself is a red-diaper baby, about which she wrote a fantastic memoir, <a href="http://www.nytimes.com/books/01/03/04/reviews/010304.04cunnint.html"><i style="mso-bidi-font-style: normal;">How I Came Into my Inheritance</i>.</a><span style="mso-spacerun: yes;"><a href="http://www.nytimes.com/books/01/03/04/reviews/010304.04cunnint.html"> </a> </span></div>
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<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674724686"><b>The Falling Sky: Words of a Yanomami Shaman</b></a></div>
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Davi
Kopenawa and Bruce Albert</div>
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Harvard
November $39.95</div>
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This revelation is the fruit of a long, complicated project with elaborate
back-story, strong sales and reviews for the French edition, and some explosive
controversy in the anthropological community, which has studied the Yanomami
for decades.<span style="mso-spacerun: yes;"> </span>If you want to learn more
about all of that- and you will, after reading Davi Kopenawa’s first-person
account, which makes up the bulk of the book- you can do so in the helpful front and back matter.<span style="mso-spacerun: yes;"> </span>But I would plunge right in to the first-person section.<span style="mso-spacerun: yes;"> </span>Essentially, this is a book
about “the ways of white people” by a shaman and spokesman for an endangered
people, a man who has traveled the world as a sort of ambassador and has
strong opinions on western industrial society and what it has wrought for the
Brazilian rainforest and his people.<span style="mso-spacerun: yes;"> </span>Composed mainly as
a coming of age story, he incorporates philosophy, politics, and history in his memoir.<span style="mso-spacerun: yes;"> </span>He turns the tables on the European
anthropologists studying the Yanomami, calling them the "people of merchandise,"and anthropologizes them.<span style="mso-spacerun: yes;"> </span>(“Their cities are full of
big houses filled with piles of innumerable goods, but their elders never give
them to anyone.”)<span style="mso-spacerun: yes;"> </span>Documentation of a
lost world?<span style="mso-spacerun: yes;"> </span>No kidding.<span style="mso-spacerun: yes;"> </span>A big, scholarly, 30 year project, the life's work of a dedicated scientist, ushered along by superb editorial teams working on three continents: exhibit
A for why we need vibrant university presses.</div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com3tag:blogger.com,1999:blog-3495652757459380191.post-152572031275519202013-11-09T12:40:00.000-08:002013-11-10T13:31:02.414-08:00preparing to rep a new season: in defense of “down time”<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-tiWr16Ivt_w/Un6Xc-YAgmI/AAAAAAAAAKo/7OFWQWZZaBw/s1600/IMG_20131104_144534_421.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-tiWr16Ivt_w/Un6Xc-YAgmI/AAAAAAAAAKo/7OFWQWZZaBw/s320/IMG_20131104_144534_421.jpg" width="180" /></a></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><br /></b></div>
<div class="MsoNormal">
When friends note that this is “down time” and that it
must be nice, I’m apt to snap their heads off.<span style="mso-spacerun: yes;">
</span>I imagine them imagining me relaxing on a beach, or reading fat novels,
or re-working self-improvement lists until January, when bookstore appointments
for the new season begin in earnest.<span style="mso-spacerun: yes;"> </span>Many
people seem to think that a book rep’s job consists solely of appointments with
booksellers, as if we punch in at the start of the meeting and punch out at the
end.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
True, road warrior mode is another level of intensity, and it <i>is</i> a
relief to have a break from roaming North America.<span style="mso-spacerun: yes;"> </span>But here’s what I’m up to in my so-called
down time between the last Fall appointment in mid-October and the first winter
one in mid-December.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Book rep is an on-call, 24/7 job.<span style="mso-spacerun: yes;"> </span>There’s a certain amount of ongoing rep work
that never really stops.<span style="mso-spacerun: yes;"> </span>Orders have to
be taken and processed, email answered, special offers pitched, bookseller
newsletters read, galleys sent, “rep night” presentations prepared and
executed, regional shows attended, feedback requests replied to, and marketing alerts shared.<span style="mso-spacerun: yes;"> </span>(An <a href="http://mitpress.mit.edu/books/case-climate-engineering">MIT autho</a>r booked for Colbert
Report, stop the presses!)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Wrangling appointments with 100-ish booksellers who have to
be seen in some semblance of order before books start shipping is a time
consuming process.<span style="mso-spacerun: yes;"> </span>My buyers are amiable
and accommodating as to dates and times (yes, especially the Canadians) but all
it takes are a few holdouts to monkey wrench the process.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once appointments are more or less aligned, it’s on to
travel logistics.<span style="mso-spacerun: yes;"> </span>Making hotel, plane,
train, bus and miscellaneous reservations for January through March is much
easier in the digital age but still laced with minefields.<span style="mso-spacerun: yes;"> </span>“Don’t you have an in-house travel agent who
can do that?” someone recently asked me.<span style="mso-spacerun: yes;">
</span>Um, yes- me and <a href="http://www.kayak.com/">Kayak</a>.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As for the new upcoming lists, down time is when we get to
know the books we’ll be selling.<span style="mso-spacerun: yes;"> </span>Reading
manuscript pages, excerpts, author questionnaires, readers reports, marketing
plans, and whatever else we can get our hands on to warm up to the new,
unfamiliar titles is another time-gobbling challenge.<span style="mso-spacerun: yes;"> </span>But it’s hard to complain when I can spend a
morning at <a href="http://colectivocoffee.com/cafes/prospect-avenue/">my favorite coffee shop</a> poring over the latest in A-list academic
scholarship.<span style="mso-spacerun: yes;"> </span>Yes, we get paid for this!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Our presses are inclusive to a fault, and rep opinions are
solicited on all manner of subjects. <span style="mso-spacerun: yes;"> </span>We
proof catalog copy and make suggestions about category designations,
positioning, jacket art (oh lord can we opine on jacket art), discount
incentives, and how to present our books in the best light to booksellers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Down time is when we attend sales conferences at
each of the three presses, where editors present their books and add to the
information payload which, by this point, is beginning to weigh heavily.<span style="mso-spacerun: yes;"> </span>Granted, sales conferences in Cambridge and
New Haven also typically involve at least one very nice dinner and lots of excellent
conversation, and we reps are sometimes treated like visiting royalty.<span style="mso-spacerun: yes;"> </span>So no complaints there.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Arriving home from these meetings exhausted and swamped, I’m
temporarily immobilized by a feeling of not knowing where to start.<span style="mso-spacerun: yes;"> </span>Did I mention the thick binder of title
information sheets, with comparable books, author sales track, and additional
selling points that one sales manager used to call “gee whiz facts?”<span style="mso-spacerun: yes;"> </span>(Examples: John F Kennedy was a committed
reader of Churchill’s writings, which helped him navigate the Cuban Missile
Crisis.<span style="mso-spacerun: yes;"> </span>Mozart went to Pompeii at age
15.<span style="mso-spacerun: yes;"> </span>Gee whiz!)<span style="mso-spacerun: yes;"> </span>These invaluable “tip sheets” are prepared by
our ace sales departments, and add more information to integrate.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Procrastination is not an option, the clock is ticking. I
pick a Press and get to work writing up my final notes into my selling catalog.<span style="mso-spacerun: yes;"> </span>This is the point where the wheat is culled
from the chaff.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
At the beginning of the process of making friends with a new
title, there can never be enough information.<span style="mso-spacerun: yes;">
</span>But at some point we have to translate this cornucopia into concise
sales handles that are useful to booksellers in understanding the book and
explaining it to their customers. <span style="mso-spacerun: yes;"> </span>One
buyer refers to my marked up catalog as “the teacher’s manual with all the
answers.”<span style="mso-spacerun: yes;"> </span>To me it feels more like the
ragged blanket I chewed on and carried everywhere until I was five years old.<span style="mso-spacerun: yes;"> </span>Though by the end of the season I can pitch
the books in my sleep, at the beginning my catalog is my security.<span style="mso-spacerun: yes;"> </span>To mislay it in January would be as
unthinkable as was losing track of blankie.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s a little tragic that we are almost over-prepared by the
time we go out selling.<span style="mso-spacerun: yes;"> </span>With buyers’
busy schedules, I’m lucky to get thirty seconds on a catalog page, and I’m
mentally saying “but wait, there’s more!”<span style="mso-spacerun: yes;">
</span>throughout many appointments.<span style="mso-spacerun: yes;"> </span>I try to remember that this is approximately the time they’ll have to convey
the book’s essence to a customer.<span style="mso-spacerun: yes;"> </span>Doing
triage on all the info we’ve absorbed is the hardest part of the job,
but probably the most useful value we bring to booksellers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Write-ups done, it’s on to <a href="http://edelweiss./">Edelweiss.</a><span style="mso-spacerun: yes;"> </span>An interactive catalog and ordering system
that is rapidly becoming a routine booksellers’ tool, Edelweiss is also a
hungry time hog for reps.<span style="mso-spacerun: yes;"> </span>My colleagues
and I individually labor over personalizing our digital presentations for each
title, adding relevant links to other books and information our customers might
find helpful, and- within the limits of the somewhat clunky Edelweiss
interface- making sure each title gets the presentation it deserves.<span style="mso-spacerun: yes;"> </span>It can take a couple weeks to get it right,
and is always a work in progress.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By this point we can begin to assemble a selling kit, which
includes show and tell, digital page spreads, recommended backlist ideas, and
the answers to every conceivable question a bookseller may ask- although you will never
anticipate all the questions a clever bookseller may spring on you.<span style="mso-spacerun: yes;"> </span>(“<a href="http://mitpress.mit.edu/books/poiesis-and-enchantment-topological-matter"><i style="mso-bidi-font-style: normal;">Poiesis and Enchantment in Topological Matter</i></a>, huh!<span style="mso-spacerun: yes;">
</span>Tell me more.”)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Can we talk about mailings during down time?<span style="mso-spacerun: yes;"> </span>By November enough cartons of new catalogs
have landed on our doorsteps that our offices look like a bookstore receiving
room three weeks before Christmas.<span style="mso-spacerun: yes;"> </span>After
doing our customary seasonal battle with our label-printing program, these are carefully
re-batched into individual mailings to dozens of customers, along with
reminders about appointment times, notes about titles particular booksellers
might like, rights restrictions, and sometimes an early galley or two. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Ideally,
the buyer will have perused the three catalogs before our appointment, though I’ve
learned to keep a smile plastered on my face even when I find my package
unopened on their desks when I arrive.</div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-Jtk85wHCkNo/Un6dMVtYZjI/AAAAAAAAAK4/k94sQdRAd0k/s1600/IMG_20130923_201609.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-Jtk85wHCkNo/Un6dMVtYZjI/AAAAAAAAAK4/k94sQdRAd0k/s320/IMG_20130923_201609.jpg" width="180" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And after all this “down time” it’s usually early December
before I’m well and truly ready to start selling, just in time for my first
couple important pre-Holiday appointments. I don't know how my three-season rep colleagues do it. Yes I do: fewer time zones.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s true that down time affords a bit more scope for novel
reading (I may actually finish <a href="http://boswell.indiebound.com/book/%5Bmodel%5D-381"><i>The Goldfinch</i></a>), dog walking, and dinner cooking
than on the road season.<span style="mso-spacerun: yes;"> </span>But in some
ways I only start to feel really liberated and relaxed when we finally start moving.<span style="mso-spacerun: yes;"> </span>Once I have an itinerary and am
armed with what I need, seeing the bookstores and focusing on the
books is a kind of freedom.<span style="mso-spacerun: yes;"> </span>The end of
March feels like the end of a marathon, but there’s usually a sense of
satisfaction and anticipation.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Because the whole thing cranks up again.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com0tag:blogger.com,1999:blog-3495652757459380191.post-90572584734478788972013-10-11T08:56:00.000-07:002013-10-11T09:09:36.476-07:00book notes from the heartland fall forum<!--[if gte mso 9]><xml>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.hup.harvard.edu/images/jackets/9780674725492.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.hup.harvard.edu/images/jackets/9780674725492.jpg" /></a></div>
It sounds like a right-wing think tank, but it felt like a Midwest
indie bookseller family reunion.<span style="mso-spacerun: yes;"> </span>The Heartland
Fall Forum convened in Rosemont, Illinois last weekend and brought together the
two branches of the family, the Great Lakes Independent Booksellers Association
and the Midwest Independent<span style="mso-spacerun: yes;"> </span>Booksellers
Association for a couple days of shop talk and schmoozing.<span style="mso-spacerun: yes;"> </span>Like other publishers, I had a table on
Saturday and showed off my wares.<span style="mso-spacerun: yes;"> </span>Herewith
a few anecdotes.<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">When reps talked with each other, the subject was typically
jobs (ours), the economy, and the end game; when I talked with booksellers, the
topics tended to be books, events, the workshops they’d just come from, and
some new ideas they’d picked up.<span style="mso-spacerun: yes;">
</span>Interesting.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Trying to psych out the reasons a book catches someone’s eye
is hopeless.<span style="mso-spacerun: yes;"> </span>I get a bite on an
MIT science title, <a href="http://mitpress.mit.edu/books/outer-limits-reason">The Outer Limits of Reason,</a> from Twin Cities bookselling icon David Unowsky, so I launch into
my spiel about it.<span style="mso-spacerun: yes;"> </span>He listens patiently and
then says “I was just interested because you know the author’s name (Yanofsky)
is another version of mine.” Later, someone picks up the lovely memoir <i><a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300180008">Raising Henry,</a> </i>with it's irresistible cover, so I launch into that
one.<span style="mso-spacerun: yes;"> </span>She also listens patiently and then
says “it just caught my eye because my son’s name is Henry.”<span style="mso-spacerun: yes;"> </span>Not to say either one of these folks is superficial-
far from it!- but it's a little deflating.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Chris Conti, longtime Museum of Contemporary Art Chicago
buyer, has just signed on as a <a href="http://www.phaidon.com/agenda/">Phaidon</a> rep.<span style="mso-spacerun: yes;">
</span>He describes himself as a “replicant.”</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Michael Boggs of <a href="http://www.carmichaelsbookstore.com/">Carmichael’s</a> in Louisville loves <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300189797"><i style="mso-bidi-font-style: normal;">Susan Sontag: the Complete Rolling Stone Interview</i></a> from Yale.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>In a bit about high and low culture, he zeroes
in on a quote about whether to love Dostoevsky or the Doors.<span style="mso-spacerun: yes;"> </span>“Why do I have to choose?” she demands.<span style="mso-spacerun: yes;"> </span>Michael grinned and said he’s making that his
email signature.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Booksellers are such interesting people.<span style="mso-spacerun: yes;"> </span>A woman I thought I knew explained that she’s
pursuing a PhD in creative writing and her dissertation is on portrayals of
lynching.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A floor bookseller from <a href="http://www.commongoodbooks.com/">Common Good</a> Books in St Paul lights up
when he sees Glyn Maxwell's <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674725669"><i style="mso-bidi-font-style: normal;">On Poetry</i></a>.<span style="mso-spacerun: yes;"> </span>“I’m reading that, it’s amazing!”<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A bookseller friend attended a panel titled “How to Handsell
Subjects You’re Scared of.”<span style="mso-spacerun: yes;"> </span>Good
idea!<span style="mso-spacerun: yes;"> </span>I’m thinking Sports, Computer Science, or teenage vampire.<span style="mso-spacerun: yes;"> </span>But oddly, the examples cited were Mysteries, Science Fiction and Religion!<span style="mso-spacerun: yes;">
</span>I guess everyone has their own personal bookstore category fright.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">White white white white white.<span style="mso-spacerun: yes;"> </span>One person of color spotted all weekend.<span style="mso-spacerun: yes;"> </span>When will the book industry take up this
elephant in our room?</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Exuberant meeting with the owners of the new <a href="http://literatibookstore.wordpress.com/">Literati Bookstore</a> in Ann Arbor.<span style="mso-spacerun: yes;"> </span>They loved Vaclav Smil’s <a href="http://mitpress.mit.edu/books/made-usa"><i style="mso-bidi-font-style: normal;">Made in the USA</i></a>, saw it as “perfect for Detroit.<span style="mso-spacerun: yes;"> </span>There are all sorts of interesting
start-ups happening.”<span style="mso-spacerun: yes;"> </span>I asked about their biggest
surprise since opening the store last year.<span style="mso-spacerun: yes;">
</span>“People want academic books.<span style="mso-spacerun: yes;"> </span>We
started with too much commercial stuff!”</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The hotel is hateful.<span style="mso-spacerun: yes;">
</span>You can’t breathe, one half of the hall is too hot, the other too cold,
there’s no place to sit, and it’s in the middle of nowhere near O’Hare Airport.<span style="mso-spacerun: yes;"> </span>Last year the meeting was in downtown
Minneapolis, which was great.<span style="mso-spacerun: yes;"> </span>I complain
about this to a GLIBA staffer and lobby for a downtown location (Milwaukee?) But the colleague standing next to me- okay it
was <a href="https://scontent-b-iad.xx.fbcdn.net/hphotos-prn2/1383276_10200440737165916_1464984554_n.jpg">Stu Abraham</a>- countered that it’s <i style="mso-bidi-font-style: normal;">better</i>
to have it in a place where people are trapped, and not drawn away from the
show by distractions.<span style="mso-spacerun: yes;"> </span>Perhaps this is
one difference between an experienced commission rep and a house rep.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> After selling a new list for months you think you’ve heard
it all.<span style="mso-spacerun: yes;"> </span>But then a bookseller picks up
the small trim <i style="mso-bidi-font-style: normal;"><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674726826">Religion Without God</a> </i>by
Ronald Dworkin, and says “this looks and feels like a prayer book.<span style="mso-spacerun: yes;"> </span>Very clever!”<span style="mso-spacerun: yes;"> Nice.</span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The man at the <a href="http://www.mhpbooks.com/">Melville House Books</a> booth is thrilled that Yale
Margellos is doing Pierre Michon’s books in English.<span style="mso-spacerun: yes;"> </span>“He’s so underpublished, that’s the book (<a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300172652"><i style="mso-bidi-font-style: normal;">Rimbaud the </i><i>Son</i> </a>I think) I brought on
the trip to read.”<span style="mso-spacerun: yes;"> </span>When someone from a
stellar literature in translation shop like Melville reads our books, it makes
me kvell.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Two booksellers who don’t know each other scan my booth,
picking up this book and that.<span style="mso-spacerun: yes;"> </span>One
points to Gombrich’s <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300143324"><i style="mso-bidi-font-style: normal;">A Little History of the World</i></a> and says to the other “if you don’t stock that you should, we sell
it like crazy.”<span style="mso-spacerun: yes;"> </span>Gold.</span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<a href="http://yalepress.yale.edu/images/full13/9780300136593.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://yalepress.yale.edu/images/full13/9780300136593.jpg" width="127" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Many remark that the jacket of David Lewis’ book <i style="mso-bidi-font-style: normal;"><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674725492">Impulse: Why We Do What We Do Without Knowing Why We Do It</a> </i>is the best impulse cover they’ve seen.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Halley, former <a href="http://boswell.indiebound.com/">Boswell</a> bookseller and science fanatic, loves
William Bynum’s <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300197136"><i style="mso-bidi-font-style: normal;">A Little History of Science</i></a> so much she says she’s getting a tattoo with one of the woodblock
images.<span style="mso-spacerun: yes;"> </span>I don’t doubt it.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Finally, the show was memorable for a few staples of
previous shows that <i style="mso-bidi-font-style: normal;">didn’t</i> happen: not
a single self-published author pitching a totally inappropriate book!<span style="mso-spacerun: yes;"> </span>Maybe Amazon’s aggressive self-publishing
program is at least saving us from that. <span style="mso-spacerun: yes;"> </span> </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Not a single person trying to sell me services
like indexing, design, or free-lance editing.<span style="mso-spacerun: yes;">
</span>The latter always makes me laugh given that our editors tend to be
giants in their academic fields, so we’re covered on that.<span style="mso-spacerun: yes;"> </span> </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0.0001pt; text-indent: -0.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0.0001pt; text-indent: -0.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">And, thankfully, not a single person asking
me to help get their kids into Harvard, MIT or Yale.<span style="mso-spacerun: yes;"> </span>This query is usually delivered in jest but
with a desperate look that means “but really, you couldn’t, could you….?”</span></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com0tag:blogger.com,1999:blog-3495652757459380191.post-28373515124209143222013-09-28T10:26:00.000-07:002013-09-29T14:28:36.250-07:00I have a customer for that!<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-2By9w7p-bis/UkcHV3xRWrI/AAAAAAAAAJQ/NQfpv5dsZII/s1600/2012-11-29_14-28-56_155.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="http://3.bp.blogspot.com/-2By9w7p-bis/UkcHV3xRWrI/AAAAAAAAAJQ/NQfpv5dsZII/s400/2012-11-29_14-28-56_155.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">bookseller Lisa greets Mr G, downtown Milwaukee circa 1995</td></tr>
</tbody></table>
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Nothing
makes a rep’s day like a buyer who smiles and says “I
have the perfect customer for that.”<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">As digital tools continue to
colonize our working lives, it’s easy to start thinking of “the customer” as
just some sort of abstract demographic.<span style="mso-spacerun: yes;">
</span>The stats may now tell you that 20% of the customers who bought a
military history title from you also bought a cookbook.<span style="mso-spacerun: yes;"> </span>But who were they?<span style="mso-spacerun: yes;"> </span>These faceless demographics are surely
helpful in some general way, but they mask the potent reality that bookselling
is still a hands-on, person to person affair.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">So I’m thrilled when a buyer knows
that her sell-through on Philosophy is trending up, but I’m even more excited
when she has names and faces in mind for the copies she orders.<span style="mso-spacerun: yes;"> </span>To me, this has always been real bookselling,
and is the secret weapon that will slay algorithmic tyranny in the end.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The real, live flesh and blood
customers who shuffle in and out of bookstores all day inevitably become
familiar.<span style="mso-spacerun: yes;"> </span>It’s what we say we want- a feeling of community, of ownership: “I’m going down to my bookstore
this afternoon.”<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">Where they know me</i>.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Though I’ve been out of the retail
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Bookshop in the nineties), I’m amazed at how easily I can recall my own special
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> 1) Ron J, the rich bookaholic
lawyer who lined his office with hardcover copies of the latest fiction.<span style="mso-spacerun: yes;"> </span>He took every recommendation we could give
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>2) Jacqueline D,
working on her PhD in English Lit.<span style="mso-spacerun: yes;"> </span>She
scoured TLS and British literary journals and ordered hundreds of titles we’d
import at great expense.<span style="mso-spacerun: yes;"> </span>We wondered
where she got the money, the time, and the smarts.<span style="mso-spacerun: yes;"> </span>It was a huge feeling of accomplishment to
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3) Rev. W was in the store daily when he was in town,
knew our Music section by heart, read widely in history and philosophy
(religion, oddly, not so much).<span style="mso-spacerun: yes;"> </span>He got
in a bit of trouble later but we loved him as a customer;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">4) Mr. K, not a customer <i style="mso-bidi-font-style: normal;">per
se</i> as I never remember him buying anything.<span style="mso-spacerun: yes;">
</span>But a daily fixture: grizzled, thick smeared spectacles, filthy clothes,
a half dozen shopping bags stuffed with newspapers that never left his side,
and a half cigar that he never lit.<span style="mso-spacerun: yes;"> </span>Incomprehensible monolog, claimed to have had dealings with Harry W. himself. New
staff were always afraid of him, then came to love him, then came to dread his
time-consuming and smelly morning visits;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">5) Mr. B: short, stout, red-faced, officious, with a nearly
indecipherable German accent, which didn’t much matter since his only requests
over the course of five years were for the German newspaper <b style="mso-bidi-font-weight: normal;">Die Zeit</b>.<span style="mso-spacerun: yes;"> </span>It was never there on the day it should have
been.<span style="mso-spacerun: yes;"> </span>This was always our fault;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">6) </span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Min K, the <i style="mso-bidi-font-style: normal;">grande dame</i>,
a store favorite, she doted over us and we over her. She looked, dressed and behaved as if she’d stepped out of the
Romanov court yet worked in a downtown office building.<span style="mso-spacerun: yes;"> </span>Her reading tastes were impeccable, and she
couldn’t resist a sophisticated biography.<span style="mso-spacerun: yes;"> </span>She knew the entire staff by name, and their birthdays.</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: Calibri;">7) </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Mr G, an eccentric fixture.<span style="mso-spacerun: yes;">
</span>He had some sort of dementia and would come into the store every single
day with two questions: “what time do you close?” and “is there a tax on
magazines?”<span style="mso-spacerun: yes;"> </span>The answers never varied,
but neither did the questions.<span style="mso-spacerun: yes;"> </span>He would
sometimes call women “sir,” though never called male staff “madam.”<span style="mso-spacerun: yes;"> </span>He had a set of false teeth and as he perused
magazines he’d habitually slide the top layer in and out of his mouth entirely,
an alarming sight;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">8) Cute Pop Culture Guy, whatever became of you?<span style="mso-spacerun: yes;"> </span>Every boy and girl on staff had a crush on
you, and looked forward to your daily visits;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">9) </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Mary, good friend of the owner, loved his willingness to
act as personal shopper.<span style="mso-spacerun: yes;"> </span>Though her
reading tastes were not unusual and any of us could have helped her, she
enjoyed having David’s undivided attention and recommendations;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">10) Tom B, photography buff.<span style="mso-spacerun: yes;">
</span>Never bought a book to my knowledge but offered regular critiques of our
Photography section, which was never up to snuff.<span style="mso-spacerun: yes;"> </span>Oddly, I felt him looking over my shoulder
when I was presented with a Photo book, thinking to myself “we’ll never sell it
but Tom won’t be able to complain";</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11) Mr Art Man: suave, dapper, possibly European, elderly,
came in at least weekly, carefully perused the art section and spoke to none of
us.<span style="mso-spacerun: yes;"> </span>He was a regular and we didn’t pay
him much mind, until one day, shockingly, a bookseller noticed him walking out
the front door with a load of art books under his coat.<span style="mso-spacerun: yes;"> </span>He’d been a patron for at least five years
and robbing us blind while we looked for thieves among the rowdy teen-agers changing buses on
our corner;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: Calibri;">12) </span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: Calibri;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Paul
C, one of the finest local musicians Milwaukee has to offer, and one of the
most well-read.<span style="mso-spacerun: yes;"> </span>He had me at Flannery
O’Connor.<span style="mso-spacerun: yes;"> </span>And he’s still a bookaholic-
the other night when my local bookstore, Boswell Books, was closed for a staff
meeting, I noticed Paul peering in from outside;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">13) Cathy S, a true Milwaukee original.<span style="mso-spacerun: yes;"> </span>Heavy-set, butch, black denim head to toe,
chain wallet, glasses, spoke out of the side of her mouth- she used to exchange
postcards with Burroughs.<span style="mso-spacerun: yes;"> </span>She was a
guidance counselor in a suburban high school, figure that!<span style="mso-spacerun: yes;"> </span>She had a "been there/done that"
world weariness in her voice- ask her “how are you” 100 times and 100 times she
would sigh “surviving…”<span style="mso-spacerun: yes;"> </span>Yet she was
passionate about books, music, movies- bought anything and everything we’d recommend,
and was in the store just about every day.<span style="mso-spacerun: yes;"> </span>One of
the last times I saw her she was waiting online for a signed Patti Smith;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">14) Mr B, older wealthy retired gentleman.<span style="mso-spacerun: yes;"> </span>Struck up a friendship with one of the
quieter, nerdier guys on the staff.<span style="mso-spacerun: yes;"> </span>He’s
the only one he’d listen to on book recs and he amassed a vast personal library.<span style="mso-spacerun: yes;"> </span>Rumor had it that the bookseller made out
quite nicely when Mr B died;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">15) Dr F, a dour, somewhat intimidating psychiatrist for
whom we always felt we were failing.<span style="mso-spacerun: yes;"> </span>Why
is it that small errors and mix-ups seem to attach themselves to the people
with the lowest tolerance for them?<span style="mso-spacerun: yes;"> </span>But
she was a good customer and ordered lots of books;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: Calibri;">16) </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Kathy H, a waitress, my favorite
kind of regular, popped in on pay day or if she had a pocketful of tips, always
asked what’s good.<span style="mso-spacerun: yes;"> </span>We knew her.<span style="mso-spacerun: yes;"> </span>If a juicy gothic mystery came in someone
would say “put that one aside for Kathy,” and usually someone else already had;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">17) Mayor N, big and tall and impossible to be anonymous,
but he loved to walk over from City Hall on his lunch hour.<span style="mso-spacerun: yes;"> </span>We’d give him space, though he liked talking
to booksellers and was surprisingly up to speed on the latest new urbanism
books and good novels;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">18) Mr P fancied himself a mover and shaker, loved to have
us wrap and send out books as gifts to business associates far and wide.<span style="mso-spacerun: yes;"> </span>Only we knew that they had to be cheap remainders, with the price stickers surgically removed;</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">19) Mrs J, 80-something, who used a wheelchair, would arrive
at the store every few weeks with her companion in an emergency vehicle.<span style="mso-spacerun: yes;"> </span>She had won this service in perpetuity in
some dispute with the city.<span style="mso-spacerun: yes;"> </span>Once inside,
she wheeled herself through the store on the lookout for books for her niece
in Norway.<span style="mso-spacerun: yes;"> </span>Though our ace bookseller
handled her with great tact and love, she limited her enthusiasms to the books
she could see, which happened to be mass market displays at eye level.<span style="mso-spacerun: yes;"> </span>She could be cutting.<span style="mso-spacerun: yes;"> </span>“<i style="mso-bidi-font-style: normal;">She</i>
[her usually silent but no doubt long-suffering companion] might be interested
in this,” she’d snort.<span style="mso-spacerun: yes;"> </span>“All she ever
reads is the newspaper!”</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<br /></div>
<div class="MsoNormalCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-margin-top-alt: auto; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: Calibri;">20)</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: Calibri;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Dennis
P, the bookseller’s dream customer.<span style="mso-spacerun: yes;"> </span>If
every bookshop across the land had a Dennis, the future of the book would be
secure.<span style="mso-spacerun: yes;"> </span>A lawyer by profession but a
self-taught intellectual by persuasion, he has a bottomless thirst for
knowledge and reading.<span style="mso-spacerun: yes;"> </span>He puts books on
order before they are even published, yet is always open to suggestion.<span style="mso-spacerun: yes;"> </span>He has the quaint idea that books can change
the world.<span style="mso-spacerun: yes;"> </span>I can’t count the number of
times as a buyer I said to my rep “this is a Dennis book,” and how many times, as a rep, I
hear the same phrase from the buyer at Boswell, his current store.<span style="mso-spacerun: yes;"> </span>Long live Dennis!</span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com1tag:blogger.com,1999:blog-3495652757459380191.post-43446924993527110662013-08-25T08:02:00.000-07:002013-08-25T08:02:37.565-07:00Pick up the new Baffler now: ten good reasons<!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://thebaffler.com/images/made/baflr23_000covr_front_300_220_320.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://thebaffler.com/images/made/baflr23_000covr_front_300_220_320.png" width="220" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10.0pt; line-height: 115%;"></span></b><span style="font-size: 10.0pt; line-height: 115%;">Twenty-five years ago Tom Frank and
friends started a small journal in Chicago called <i style="mso-bidi-font-style: normal;">The Baffler</i>.<span style="mso-spacerun: yes;"> </span>Like his first
book, <a href="http://books.google.com/books/about/The_Conquest_of_Cool.html?id=jiVN48Rb-KcC">The Conquest of Cool</a>, the journal limned the many ways
cultural authenticity has been co-opted, branded, and regurgitated by
corporations and institutions.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">There was a lot of subject matter to
work with in Millennial capitalist America. The magazine struggled, and even took a break for awhile.<span style="mso-spacerun: yes;"> </span>But most of the early issues, some of which
have been<a href="https://www.thebaffler.com/books"> anthologized</a>, stand up amazingly well.<span style="mso-spacerun: yes;"> </span>If anything, the corporate onslaught has
become even more refined and insidious.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">Recently <a href="http://www.mitpressjournals.org/loi/bflr">The MIT Press</a> picked up
distribution of the journal.<span style="mso-spacerun: yes;"> </span>The <a href="https://www.thebaffler.com/">Baffler website</a> has been spiffed up, its back on a three times a year publishing schedule, and
the roster of contributors just keeps getting better.<span style="mso-spacerun: yes;"> </span>There’s really nothing like it in the world
of cultural and political long-form journalism.<span style="mso-spacerun: yes;">
</span>And for twelve bucks!</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">The 25<sup>th</sup> anniversary
edition of the magazine, just out, is fantastic.<span style="mso-spacerun: yes;"> </span>I highly recommend that you stop reading this
right now and go out and get yourself a copy and read that instead, cover to
cover.<span style="mso-spacerun: yes;"> </span>But if you need nudges, here are
a few of the sacred cows smashed in this issue:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">1)<span style="mso-spacerun: yes;">
</span>In “<b>Academy Fight Song</b>,” Tom Frank shows “how virtually every aspect of
the higher-ed dream has been colonized by monopolies, cartels, and other
unrestrained predators.<span style="mso-spacerun: yes;"> </span>The charmingly naïve
American student is now a cash cow, and everyone has got a scheme for slicing
off a porterhouse or two… ours is a generation that stood by gawking while a
handful of parasites and billionaires smashed higher ed for their own benefit.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">2) “<b>Facebook Feminism, Like it or Not</b>”
is a much needed takedown of Sheryl Sandberg’s phenomenally successful <i style="mso-bidi-font-style: normal;">Lean In</i>, by feminist scholar and
journalist Susan Faludi.<span style="mso-spacerun: yes;"> </span>“Never before
have so many corporations joined a revolution,” Faludi writes.<span style="mso-spacerun: yes;"> </span>“Virtually nothing is required of them- not
even a financial contribution.”<span style="mso-spacerun: yes;"> </span>The transcript
of her attempt to get some questions answered by the Lean In PR department is
sad and hilarious.<span style="mso-spacerun: yes;"> </span>(Example: “Q: Would
you encourage a Lean In Circle to picket a discriminatory employer?”<span style="mso-spacerun: yes;"> </span>A: blah blah blah blah blah.)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">3) In “<b>Networking into the Abyss</b>,” a
pointed and genuinely Menckenesque critique of the altcult mecca South by
Southwest, Jacob Silverstein efficiently eviscerates this trendy marketing
event.<span style="mso-spacerun: yes;"> </span>“During SXSW, Austin becomes a
money-soaked mélange of hyper-consumerism and techno-utopianism… the marketing
machine doesn’t only want to sell to you; it wants you to sell your own
networked persona on its behalf.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://upload.wikimedia.org/wikipedia/commons/7/73/Luddite.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://upload.wikimedia.org/wikipedia/commons/7/73/Luddite.jpg" width="225" /></a><span style="font-size: 10.0pt; line-height: 115%;">4) In “<b>All LinkedIn with Nowhere to
Go</b>” Ann Friedman makes mince meat of the ubiquitous get-ahead site, and its
philosophy of wish fulfillment as business model.<span style="mso-spacerun: yes;"> </span>“The roots of the LinkedIn vision of
prosperity-through-connectivity lie in the circular preachments of the
positive-thinking industry,” she writes.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">5) In “<b>Street Legal: The National
Security State comes Home</b>,” Chris Bray makes a bone-chilling case that “the
contest between the centralization and decentralization of information is the
real culture war of our moment.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">6) The rise of the right-wing think
tanks is explored in all its depressing glory in Jim Newell’s “<b>Good Enough for
Government Work: Conservatism in the Tank</b>.”<span style="mso-spacerun: yes;">
</span>“The perpetually aggrieved American right can rest easy: the
conservative movement has, indeed, won the war of ideas.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">7) In part, as Ken Silverstein
explains in “<b>They Pretend to Think, We Pretend to Listen</b>,” because of the
corporate takeover of liberal think tanks!</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">8) In “<b>A Nod to Ned Ludd</b>,” (worth the
price of the magazine alone), Richard Byrne does a huge service by illuminating
the true story behind a term we throw around as if we knew what it meant: “luddites.”<span style="mso-spacerun: yes;"> </span>Just about everything you think it means is
wrong.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-size: 10pt; line-height: 115%;">9) “<b>On Wittgenstein’s Steps</b>” is a
surprising and lovely rumination by Croatian writer Dubravka Ugresic on
pigeons, sculptures, and the meaning of public monuments in a time of political
transformation.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="https://www.thebaffler.com/graphics/subscribe_tout.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://www.thebaffler.com/graphics/subscribe_tout.png" width="256" /></a><span style="font-size: 10.0pt; line-height: 115%;">10) And in “<b>Sacking Berlin</b>,” Quinn
Slobodian and Michelle Sterling mourn the disappearance of the whimsical, playful,
authentic Berlin that emerged post-1989 and its replacement by “branding, clicking, swiping… a
privatized Berlin.”<span style="mso-spacerun: yes;"> </span>They lament that “the
monuments of East Germany have been demolished, social services have been sold
off, and with them have gone the memory of the city as a place of shared public
goods.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">And there’s more!<span style="mso-spacerun: yes;"> </span>Poetry, stories, cheeky graphics and cartoons,
book and movie reviews- 162 pages that will make you laugh and make you a
better person.<span style="mso-spacerun: yes;"> </span>Inquire at your bookstore
or see <a href="http://thebaffler.com/">TheBaffler.com</a> for more info.</span></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com0tag:blogger.com,1999:blog-3495652757459380191.post-14491359210306337932013-08-11T09:00:00.000-07:002013-08-11T09:11:19.168-07:00Hothouse blindspot<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://d28hgpri8am2if.cloudfront.net/book_images/cvr9781451691894_9781451691894_lg.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://d28hgpri8am2if.cloudfront.net/book_images/cvr9781451691894_9781451691894_lg.jpg" width="213" /></a></div>
<br />
<span id="goog_1929256454"></span><span id="goog_1929256455"></span>As I met with booksellers over the past few months, I kept hearing
people talking about Boris Kachka's just-released history of Farrar Straus &
Giroux, <i><a href="http://boswell.indiebound.com/book/9781451691894">Hothouse</a>.</i> It was an authentic case of a much-coveted
phenomenon: bookseller buzz.<br />
<br />
So there's a small irony in the fact that in this entertaining portrait of possibly the most consequential North American publisher, one big cog in the success machine is conspicuous by its near total
absence: the booksellers.<br />
<br />
Granted, the book is as much a Great Man biography as it is a history of
a publishing company. It's a Roger Straus warts and all wet kiss. And granted, the process by which reps and
booksellers decide how books will be represented and sold in stores is definitely not as sexy as the acquisitions soap operas, editorial meltdowns,
and the quest for just the right pretty cover.<br />
<br />
But it's very weird to see bookstores so willfully written out of a
story which, one might argue, wouldn't be a story at all without them.<br />
<br />
While the retail book landscape has changed significantly over the past
six decades, you could argue that the bookstores were even more
important in the forties, fifties and sixties, during which time some of
FSG's bell-weather literary coups took place. A mid-twentieth century reader probably bought books from an independent retail bookstore, (or a department store) who had been alerted to them by a sales force employed by the publisher.<br />
<br />
Yet again and again in <i>Hothouse</i>, this happens in passive voice. A book "sells," as if the act of
bringing it into physical being was synonymous with publishing. After conjuring the book,
customers somehow miraculously, automatically, find it and buy it.
(This is a misconception that is currently driving to despair gullible authors who
have been seduced by the self-publishing siren. It seems you have to figure out how to sell a book after you print it!)<br />
<br />
I was a book buyer in a Midwest regional bookstore chain in the late eighties and
nineties, We had several excellent sales reps over the course of those
years who sold us FSG books, including many of the success stories
Kachka celebrates. While a very small handful of titles became runaway
bestsellers, for which we essentially had to just chase demand, the vast majority of new
FSG titles each season were pored over and considered- book by book, catalog page by catalog page. <br />
<br />
Each
store knows generally what it can sell, sometimes drilling down to the
specific customer level. It knows its inventory situation, when the
rent is due, whether the street will be under repair this fall, and
hundreds of other factoids that go into the mix on deciding whether and
how to get behind a book.<br />
<br />
A key consideration was always the informed input of our reps. They had
often read the books, they knew our stores intimately, and, because
they met with many other booksellers in that long ago pre-social media
world, they could tell us how the book was being received in other
stores.<br />
<br />
The great FSG reps- I'm thinking here of <a href="http://paperoverboard.blogspot.com/2009/12/mark-gates.html">Mark Gates, </a>who inexplicably
eludes Kachka's notice- could quite literally make a book happen by
getting galleys into the hands of individual booksellers he knew
personally, and checking back to see what they thought. Much is made in <i>Hothouse </i>of
the in-house staff enthusiasm for Jonathan Franzen's<i> The Corrections</i>,
but In the lead up to that book I heard dozens of booksellers raving
about it. They may not have made the book on their own, but had it not
lived up to the hype FSG envisioned for it, they certainly had the power
to sink it by withholding enthusiasm.<br />
<br />
This rep-bookseller component of successful book-making is not ancient history. It's the way book
buzz is created in 2013, as it was for <i>Hothouse</i> itself. FSG and every other publisher that wants to be
taken seriously sends reps to visit the 6,000 independent booksellers
in North America, despite the fact that they represent a diminished
percentage of actual book sales. But buzz bubbles up from them..<br />
<br />
Perhaps Boris Kachka was bored by the grunt work done by the peons of
the book industry. Like his references to books which magically "sell," the
significant reviews he mentions simply "appear." Surely an over-worked
and underpaid marketing and publicity department gets some credit for
patiently working the book media and preparing the ground for that nice front page New York Times Book Review rave.<br />
<br />
It's odd that Kachka wouldn't appreciate booksellers as a kind of
crucial punctuation mark on the story he has to tell. Especially since
in a recent New York magazine column,<a href="http://nymag.com/news/intelligencer/barnes-and-noble-2013-8/"> Tears for Goliath,</a> he frets about
whether a B&N dispute with his publisher will undercut his sales. "The initial order on my book was bleak- less than 100 books for more than 600 stores- but improved, ironically, after the ABA touted the title."<br />
<br />
<i>Hothouse </i>is a good story, if a bit breathlessly told. It's well-worth reading
if you're a book lover and keen on 20th century literary and publishing history. <br />
<br />
But as
my friend<a href="http://www.benmcnallybooks.com/"> Ben McNally</a> observed when I complained about the bookseller
blindspot, "it's not at all uncommon for the Sherpas to be over-looked."<br />
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john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com3tag:blogger.com,1999:blog-3495652757459380191.post-37748090712567168682013-07-29T06:22:00.000-07:002013-07-29T06:22:34.711-07:00mayors who read, and managing my book flow<!--[if gte mso 9]><xml>
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<tr><td style="text-align: center;"><span style="font-size: small;"><a href="https://www.google.com/maps/vt/data=VLHX1wd2Cgu8wR6jwyh-km8JBWAkEzU4,_RzA7j0-fmomgUgBwgMsLnDhrQj1ocVIek1sIEyk_EAsZ3V58twIcRdfz35giDmCKTRTc8A_Yq64dJiJEnHk3Bchamy7t6po4EJe-ma1k_NQlRRUooGRxfvJLLKI1AEaEcO6-6-4jz2aeY2LuPqPzi_uOjgIllxSAcYjodyGO-sIrfCU0H3xXhmnoa6gsrAkMhbRi6VzAX09Y6_niDRDyfeHqRo1sV_LfkFrThkBkWxwthv8JT-QiYfWcTnAPSIWtWqhuxtkrO-_y8gxlMFmx702rkwaYVldZYCPbeCwumY1ts6H0mzpyDlSEDiYsIEefk7EM67Fyi9JW8RDCC32G9taZgRXxko" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="215" src="https://www.google.com/maps/vt/data=VLHX1wd2Cgu8wR6jwyh-km8JBWAkEzU4,_RzA7j0-fmomgUgBwgMsLnDhrQj1ocVIek1sIEyk_EAsZ3V58twIcRdfz35giDmCKTRTc8A_Yq64dJiJEnHk3Bchamy7t6po4EJe-ma1k_NQlRRUooGRxfvJLLKI1AEaEcO6-6-4jz2aeY2LuPqPzi_uOjgIllxSAcYjodyGO-sIrfCU0H3xXhmnoa6gsrAkMhbRi6VzAX09Y6_niDRDyfeHqRo1sV_LfkFrThkBkWxwthv8JT-QiYfWcTnAPSIWtWqhuxtkrO-_y8gxlMFmx702rkwaYVldZYCPbeCwumY1ts6H0mzpyDlSEDiYsIEefk7EM67Fyi9JW8RDCC32G9taZgRXxko" width="320" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">bookstores near the White House</span></td></tr>
</tbody></table>
<br />
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small; line-height: 115%;">President Obama goes to Amazon this
week to sing its praises.<span style="mso-spacerun: yes;"> </span>When he lived
in Hyde Park he and his family spent hours in <a href="http://www.semcoop.com/">Seminary Coop Bookstore</a> and<a href="http://semcoop.com/57th-street-books"> 57th Street Books</a>, and I know he’s a book person.<span style="mso-spacerun: yes;"> </span>So I wish he’d visit <a href="http://www.politics-prose.com/">Politics & Prose</a> or <a href="http://www.busboysandpoets.com/">Busboys and Poets</a> near the
White House instead to shine the spotlight on true innovative heroes of local
retail, rather than hyping this hideous
mediocrity which eats small businesses for breakfast.<span style="mso-spacerun: yes;"> </span></span>
</div>
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<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">One of my favorite overheard
conversations during my trip across western Canada last week happened at <a href="http://www.pages.ab.ca/">Page’s on Kensington</a> in Calgary.<span style="mso-spacerun: yes;"> </span>The recent
<a href="http://en.wikipedia.org/wiki/2013_Alberta_floods">hellacious floods</a> were fresh on everyone’s minds, and when Mayor Naheed Nenshi
walked into the bookstore with his entourage while I was browsing, it was no
surprise that the subject quickly came up.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">A woman told him that part of her
library had been wiped out.<span style="mso-spacerun: yes;"> </span>Nenshi
grimaced and said with a shudder that he didn’t know what he’d do if he lost
his book collection.<span style="mso-spacerun: yes;"> </span>“I wouldn’t know
how to start, but I guess it might be interesting to decide which books are
really important to you.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="http://i.huffpost.com/gen/1264978/thumbs/r-NAHEED-NENSHI-BOOKSTORE-large570.jpg?16" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="http://i.huffpost.com/gen/1264978/thumbs/r-NAHEED-NENSHI-BOOKSTORE-large570.jpg?16" width="320" /></a></span></div>
<br />
<span style="font-size: small; line-height: 115%;">An ordinary conversation about a
shared event, but I was struck with the clear impression that <a href="http://www.huffingtonpost.ca/2013/07/25/naheed-nenshi-pages-bookstore-reading_n_3654740.html">this man is a true book-lover</a>.<span style="mso-spacerun: yes;"> </span>Although his visit to
the shop was part of some roving photo-op down Kensington, he was clearly at
home in the bookshop, and the look of horror on his face as he pondered the
loss of a personal library seemed completely genuine, a glimpse behind the
political mask.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">The encounter reminded me of my days
managing a downtown Milwaukee bookstore and another reader politician.<span style="mso-spacerun: yes;"> </span>City Hall was a few blocks away, and our
gangly, wonky mayor would amble in at lunch hour a couple times a week.<span style="mso-spacerun: yes;"> </span>He was not a glad-hander, and people tended
to give him space to browse like a normal person.<span style="mso-spacerun: yes;"> </span>He and his wife had wide and interesting
reading tastes, and, without trying to score “support your local business”
points, quietly supported us by buying lots of books.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">How many mayors today frequent their
local bookshops?<span style="mso-spacerun: yes;"> </span>How many cities still
have downtown bookshops worth frequenting near City Hall?</span><br />
<br />
<br />
<span style="font-size: small; line-height: 115%;"> * * * * * * * * * </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
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<br />
<span style="font-size: small; line-height: 115%;">In advance of moving to a smaller
space for the first time in 30 years, I’ve been on a personal library reduction
project.<span style="mso-spacerun: yes;"> </span>Happily, it’s not prompted by a
natural disaster, but I agree with Mayor Nenshi that it’s very difficult to do
triage on books that are and have been- let’s face it- my best friends.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
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<span style="font-size: small; line-height: 115%;">Everyone has advice, but the most
popular seems to be “trade one for one”- henceforth, every book I bring into
the house has to be balanced by one going out.<span style="mso-spacerun: yes;">
</span>But out where?<span style="mso-spacerun: yes;"> </span>I have nothing
against selling to used book dealers or donating to worthy causes, but it bothers
me to think that some book with really special qualities will wind up in a
jumble sale instead of finding the perfect reader match.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><a href="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcS87mReKa0CUnPzdunAkfYnZUKk_dnEnMpKk3tAZOB7w-cSdiBHWA" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcS87mReKa0CUnPzdunAkfYnZUKk_dnEnMpKk3tAZOB7w-cSdiBHWA" /></a></span><span style="font-size: small; line-height: 115%;">My neighbor Maria says she just gives
away every book after she reads it, an elegant solution but not for me.<span style="mso-spacerun: yes;"> </span>Others suggest cutting out topics in which I’ve
lost interest.<span style="mso-spacerun: yes;"> </span>But just picking up some
of these books makes me interested all over again.<span style="mso-spacerun: yes;"> </span>True, I could slim down by keeping just one edition
by some of my pet authors.<span style="mso-spacerun: yes;"> </span>Do I really
need four copies of Ivy Compton-Burnett’s <a href="http://brightlightsfilm.com/ivy/"><i style="mso-bidi-font-style: normal;">A Father & His Fate</i></a>?<span style="mso-spacerun: yes;"> </span>Apparently, yes.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">Just as I’d finally gotten my head
around the need to be ruthless in culling my shelves, I read <a href="http://www.biblioasis.com/David-Mason/The-Popes-Bookbinder"><i style="mso-bidi-font-style: normal;">The Pope’s Bookbinder</i></a>, <span style="mso-spacerun: yes;"> </span>a completely charming memoir by David Mason,
the dean of Toronto antiquarian book dealers.<span style="mso-spacerun: yes;">
</span>His sly humor and passion about the idea of collecting made me see my
library as the personal achievement that it is, and to ease up on the discards.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">I began to think that maybe all I
really need do is to put a hold on acquiring new books until the move.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span style="font-size: small; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>But even that resolve was demolished when I
walked into the superb <a href="http://www.edmontonbookstore.com/">Edmonton Bookstore</a> last week, one of the finest second
hand book dealers I’ve ever seen.<span style="mso-spacerun: yes;"> </span> </span><br />
<br />
<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSLFiVsmMPfqImSWFaq9yOKiLqjURdedRWjQFMxPbAhjDWXgTMV" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSLFiVsmMPfqImSWFaq9yOKiLqjURdedRWjQFMxPbAhjDWXgTMV" width="141" /></a><span style="font-size: small; line-height: 115%;">After
an hour I walked out with: </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-size: small; line-height: 115%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-size: small; line-height: 115%;">an
autographed copy of <a href="http://en.wikipedia.org/wiki/Tim_Buck">Tim Buck</a>’s memoirs (and the fact that the name will mean
nothing to you is simply evidence of the sorry state of the Left);</span><br />
<br />
</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-size: small; line-height: 115%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-size: small; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>a harcover copy of <a href="http://books.google.com/books/about/Swamp_Angel.html?id=DayzzQV-HwYC"><i style="mso-bidi-font-style: normal;">Swamp Angel</i></a> by another of my unknown writer obsessions, Ethel
Wilson;</span><br />
<br />
<br />
</div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<a href="http://ecx.images-amazon.com/images/I/41jET8NtRaL.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://ecx.images-amazon.com/images/I/41jET8NtRaL.jpg" width="120" /></a><span style="font-size: small;"></span><span style="font-size: small; line-height: 115%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-size: small; line-height: 115%;">and-
I kid you not- a copy of Ivy Compton-Burnett’s <i style="mso-bidi-font-style: normal;">A Father & His Fate</i> with a small note inside reading “Ethel Wilson’s
copy.”<span style="mso-spacerun: yes;"> </span>Sure enough, Wilson signed her name
and the book is filled with her underlinings and marginal notes.<span style="mso-spacerun: yes;"> </span>Perhaps she reviewed it, so now I’m on a
quest for that.<span style="mso-spacerun: yes;"> </span> </span><br />
<br />
<span style="font-size: small; line-height: 115%;">To appreciate the
improbability of this coincidence, pick your two favorite obscure, out of print
authors, who have no apparent connection with each other, and then imagine
coming across one’s copy of the other’s book in a far-flung Canadian
bookstore!<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: small; line-height: 115%;">Clearly, downsizing the book
collection is not going to work.<span style="mso-spacerun: yes;"> </span>Maybe
the condo will accommodate more shelves after all.</span></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com2tag:blogger.com,1999:blog-3495652757459380191.post-91656284101334467852013-07-14T08:17:00.000-07:002013-07-14T08:17:09.926-07:00Karl Pohrt<div class="separator" style="clear: both; text-align: center;">
<a href="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262083652.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://mitpress.mit.edu/sites/default/files/imagecache/booklist_node/9780262083652.jpg" /></a></div>
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<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">Writing about Jonathan Lear’s poignant
<a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674027466">Radical<i style="mso-bidi-font-style: normal;"> Hope: Ethics in the Face of Cultural Devastation</i></a> on January 1, 2000, <span style="mso-spacerun: yes;"></span>Shaman Drum Bookstore founder Karl Pohrt
called it “a wise book that illuminates human ingenuity and courage in the face
of terrible vulnerability.”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">Karl, who died last week, was a
wise <i>man</i> who illuminated human ingenuity and courage in the face of terrible
vulnerability.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">To those book reps lucky enough to
work with him, to the booksellers all over the world who were lucky enough to
call him colleague, and to the readers and academics in the Ann Arbor
community, the loss is hard to bear.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">This man was a bookselling dynamo who
never let adversity- including the closing of his beloved Shaman Drum- diminish
his enthusiasm for the next project.<span style="mso-spacerun: yes;"> </span>For
him books and life unspooled together, two sides of a möbius strip, and it was never clear
where one started and the other ended.<span style="mso-spacerun: yes;">
</span>His post-store travels and projects constitute a defiant NO to the
gnawing away of literary culture, and an emphatic YES to the power of an
individual to save books, reading and thinking itself.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">By the time I began working for
Harvard, MIT and Yale in 1998, Shaman Drum and Karl Pohrt were already nationally celebrated
bookselling institutions.<span style="mso-spacerun: yes;"> </span>But Karl treated our
appointments with an astounding degree of humility and respect- for me, yes,
but mainly for the books whose fate we were deciding.<span style="mso-spacerun: yes;"> </span>There was something holy about the
shrine-like store, and about our appointments- an unlikely description from a
diehard atheist like me, but no other word fits.<span style="mso-spacerun: yes;">
</span>He made sure others were at the table, that the collaborative qualities
of bookselling were honored, but in the end this was several hours of communion
with three wonderful lists of new titles each season.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">“What you publish honors complexity,”
he told me once- a high compliment.<span style="mso-spacerun: yes;"> </span>Karl
seemed to think that much of the world’s problems could be put down to either
over-complicating the simple things, or over-simplifying the complex.<span style="mso-spacerun: yes;"> </span>He valued books and people who got the balance
right.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">In a 2004 post, he described how he
named his blog, <a href="http://www.thereisnogap.com/2008/02/no-gaps.html">There is No Gap</a>: </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">A
few years back I purchased a t-shirt with the message NO GAPS emblazoned on the
front in sumi ink calligraphy. It is not an anti-globalization slogan attacking
the Gap clothing chain—although I’ve no regrets if people think that’s what it
means. Rather, it’s a statement about human possibility, about how we might
conduct ourselves in the world if we were living optimally.</span><span style="font-size: 10.0pt; line-height: 115%;"><br />
<br />
</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">I
bought the t-shirt at a Zen center in upstate New York, and the Roshi there
talks occasionally about the tendency we have (especially those of us who can
afford it) to back away from the intensity of life. A little of this is permissible
of course, but the personal and social consequences of living at one remove
from life too much of the time are ultimately disastrous. We can actually learn
how to lean into the fire, the Roshi says. There shouldn’t be any gaps.</span><span style="font-size: 10.0pt; line-height: 115%;"><br />
<br />
</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Ray
McDaniel sent a note to the Shaman Drum Bookshop staff late this summer
suggesting we consider what he calls entrance as opposed to escapist
literature as a theme for our holiday catalog this year, and I choose to
understand this as a different way of talking about the topic my t-shirt
raises. </span><span style="font-size: 10.0pt; line-height: 115%;"><br />
<br />
</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">“What
are those books that bring you closer to the world, make you more a part
of it?” Ray asked.</span></i></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">Using books to enter rather than
escape the world, ramping up the intensity, leaning <i style="mso-bidi-font-style: normal;">in.</i><span style="mso-spacerun: yes;"> </span>That’s Karl Pohrt.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">Over the course of a decade’s meetings,
during which we pored over thousands of new titles, trying to imagine customers
for them in Ann Arbor, Karl’s own personal enthusiasms are most memorable to
me.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">He adored Adina Hoffman’s vivid book
on the poet Taha Muhammad Ali, <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300164275"><i style="mso-bidi-font-style: normal;">My Happiness Bears No Relation to Happiness</i></a>, and made it an Ann Arbor
sensation.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">John Marzluff’s <a href="http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300122558"><i style="mso-bidi-font-style: normal;">In the Company of Crows and Ravens</i></a> just tickled him- “crows are
such tricksters you know!”</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">He loved to listen to the audio
version of Borges' <a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674008205"><i style="mso-bidi-font-style: normal;">This Craft of Verse</i></a>
as a way to reduce stress- “it always improves my mood,” he said.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">And in fifteen years I never saw him
as excited as he became over <a href="http://mitpress.mit.edu/books/staring-back"><i style="mso-bidi-font-style: normal;">Staring Back</i></a>,
the Chris Marker photography book MIT did in 2007.<span style="mso-spacerun: yes;"> </span>He claimed to have seen La Jetée and Sans
Soleil forty times, and I believe him.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">This fall, we have a new title on the
Harvard list that I know would have made him jump for joy:<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"></span><a href="http://www.hup.harvard.edu/catalog.php?isbn=9780674724686"><i style="mso-bidi-font-style: normal;">The Falling Sky: Words of a Yanomami Shaman</i></a>.<span style="mso-spacerun: yes;"> </span>An autobiography by Davi Kopenawa that turns
the tables on white researchers and anthropologizes <i style="mso-bidi-font-style: normal;">them</i>, it’s a fantastic and utterly original voice.<span style="mso-spacerun: yes;"> </span>The book is big and challenging, both simple
and complicated, and I have no doubt that Karl would be nodding his head
gravely and brainstorming promotional possibilities for it- including how to
get a Brazilian rain forest shaman to Ann Arbor.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.0pt; line-height: 115%;">Eventually I will have to accept the
reality that I can’t call Karl to gush about this book which I know he would
love.<span style="mso-spacerun: yes;"> </span>I will pitch it with extra heart
to others, which is all I can do to salute him.<span style="mso-spacerun: yes;">
</span>Though I know Karl’s aura will reverberate in the book world and beyond
for years to come, right now his absence feels like a very big gap indeed.</span></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com0tag:blogger.com,1999:blog-3495652757459380191.post-80883899859942147942013-06-30T07:40:00.001-07:002013-06-30T07:40:07.904-07:0092 things booksellers said about our new fall books this month<!--[if gte mso 9]><xml>
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<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-lGft0jc1HB8/UdBA8r-h5mI/AAAAAAAAAHc/ZLKM_q1CA2Y/s1600/IMG_20130627_094420_365.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="http://1.bp.blogspot.com/-lGft0jc1HB8/UdBA8r-h5mI/AAAAAAAAAHc/ZLKM_q1CA2Y/s400/IMG_20130627_094420_365.jpg" width="225" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Paul Ingram, Prairie Lights Iowa City (one of a dozen bookseller contributors to my sales call notes below)</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Would she
come to Milwaukee?</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Love it but
wish it were shorter.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Love it but
wish it were cheaper.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Perfect.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Fantastic
cover.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">I hate that
cover.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Why is he spending his time doing blurbs instead of finishing the
third book in his trilogy I’ve been waiting for?</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">It’s a big
year for Letters.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">People just
eat this kind of thing up.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">My Science
bookseller is salivating already over this.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Wow, I’d
love to eavesdrop on their dinner conversation.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">This guy is
a <i>workhorse.</i></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">“The
Alexander Hamilton of China,” I love that.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">This would
be tough.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">That
explanation is really complicated and I don’t have time to use it on a
customer.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Special
Needs, Family/Parenting or Memoir/Biography?</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">This seems
like just stating the obvious.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Looks more
like a Nature book than Fiction.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Whoever’s idea that was to do these as flapped paperbacks, thank
you!</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Great package, great price, I can’t not take it.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">So the kid’s name is Henry Adams?</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">The best cheat-proofing
idea ever is the oral exam.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Anything
about Nietzsche really works</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Grim.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">That author
was just in the store last week!</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">These color catalog
pages are really hard to write on.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Harvard
should reprint that Foucault biography.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Kathryn
Bigelow?<span> </span>The Director? Really?</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">These sell
really well when we face them out.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Huh!<span> </span>Interesting…..</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">I’m
mystified.<span> </span>What should I do with this?</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">“Responsibility
to one’s future self,” what an intriguing idea.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">There’s no
limit to the number of Proust translations we can handle.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">God, <i>another</i> Proust translation?</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">Where would
a book on the Danube go geographically?<span>
</span>Eastern or Western Europe section?</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">This could
be huge!</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">A shame that’s
such a bad discount.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;">That man is
a good customer and a sweetheart.</span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">That has front page <i>New York
Times Book Review</i> written all over it.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">We have monthly chamber music concerts in the shop.<span> </span>This is perfect.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I already have too many picture books about penguins.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">By November nobody will be talking about anything else.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Oh good, do you know <i>Evil
Men</i>?</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I just don’t think we have a customer for this [sigh]</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I know the <i>perfect</i>
customer for this.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Too historical.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Maybe Yale can break him out better than Cambridge could.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Clinicians just aren’t that interested in memoirs.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">All the shrinks know their Shakespeare.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I just bought 1600 books on checkers from a collector!</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Achebe, he’s a hero.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">When a book works, it really works.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">This is our kind of book.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">We never really know what people are going to want.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Great subject but too bad about “American” in the subtitle.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">That sounds a little like Rebecca Solnit.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Such an important argument, glad someone’s making it.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">This just seems insanely wonderful.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I heard he had a falling out with Dennis Cooper!</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I actually kind of like that cover.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Graffiti is so hot right now.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Gross!</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I wish we had more interest in abstract expressionism.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Yes it’s a kimono but it has a bold, twenties, hip retro feel.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">We can’t sell Matisse anymore, I don’t know why.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Good book design never hurts.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Oh I just hate to return a good book.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Last year was horrible, this year is great.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">It’s a Bo Bardi year!</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">The more hardcore, the better for us.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Economics with an Asian flavor does really well.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Zizek is our most stolen philosopher.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Sounds quirky, we like that.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">The tourists seem more interested in Starbucks than in buying a
book.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I fear there’s less than meets the eye to this book.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">$35 for 174 pages?</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">This cover doesn’t look like a book you’d want to read.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">I love that the people he’s criticizing are our customers.</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Excellent!<span> </span>Marilynne
Robinson is one!</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">Isn’t it a little premature to say the Surge worked?</span></span></div>
<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="color: black; line-height: 115%;">He died so young!</span></span></div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com0tag:blogger.com,1999:blog-3495652757459380191.post-73382362254293487762013-06-21T13:31:00.001-07:002013-06-21T13:31:21.997-07:00rep road: dateline halifax<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRgl7MFC54oauKx1WsCFltDdHE3SfzpNlyWcEpIozV4tE2u2M-FSg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="305" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRgl7MFC54oauKx1WsCFltDdHE3SfzpNlyWcEpIozV4tE2u2M-FSg" width="400" /></a></div>
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Eighteen
days is a long time to be away from home, partner, dog, books, Milwaukee. <span style="mso-spacerun: yes;"> </span>By the time I got to Halifax I fear my
fatigue was showing a bit, but it’s a great city with a fantastic bookstore, so
I got my second- or was it third- wind.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-ZabiWEZdHP4/UcSzEG_57lI/AAAAAAAAAHE/CFMZyzdFJOk/s1600/cabin1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div>
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One
complaint: the airport is practically in another province (they
put it so far away to avoid the fog, I was told today), and the only shuttle
bus went bankrupt last year.<span style="mso-spacerun: yes;"> </span>So the only way to
get into the city is a $70 cab ride!<span style="mso-spacerun: yes;">
</span>Someone at the airport thought there might be a municipal bus that stops
everywhere, but they were vague about it.<span style="mso-spacerun: yes;">
</span>Surely a more efficient link to the airport is a piece of infrastructure
worth investing in.<span style="mso-spacerun: yes;"> </span>C’mon Halifax.</div>
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<br /></div>
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I’m not here
enough to be loyal to any particular hotel, and they are all pretty steep in
summertime.<span style="mso-spacerun: yes;"> </span>Trip Advisor bargain roulette
yielded the Atlantica, a sprawling touristy place on the far side of the
Citadel.<span style="mso-spacerun: yes;"> </span>I had a Keith’s at the bar with
some elderly people from Louisiana who were scouting ancestors (<i style="mso-bidi-font-style: normal;">“her </i>idea,” the husband snarled.)<span style="mso-spacerun: yes;"> </span>They didn’t believe me when I told them the
new Canadian money was plastic until I showed them a twenty dollar bill.</div>
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My meeting
with the Book Mark buyer wins best venue award for the season- the Halifax
Public Gardens café on one of the balmiest days of the year.<span style="mso-spacerun: yes;"> </span>It was a little hard to concentrate, since
the nearest tree was a monumental centuries-old oak (I think), and the rest of the landscape is also stunning.<span style="mso-spacerun: yes;"> </span>Hard to ignore such wonders when we’re
trying to sort out game studies books that might work.<span style="mso-spacerun: yes;"> </span>It’s a great appointment with lots of
digressions, but we kept returning to the catalogs.<span style="mso-spacerun: yes;"> </span>Mike is one of those veteran buyers who,
despite having done this for a long while, seems to approach each book with
curiosity and an eye for its potential.<span style="mso-spacerun: yes;">
</span>Our conversation is a tonic.</div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
I thought it
was interesting when he said that Philosophy and Architecture were two sections
of the store where customers actually compliment them on the selection.<span style="mso-spacerun: yes;"> </span>This is in contrast to some other sections (fiction
especially) which seem to invite very detailed critiques from certain customers.<span style="mso-spacerun: yes;"> </span>These self-appointed sticklers, who can't believe you've shelved author X in section Y, or that you haven't got title Z on hand, are familiar to every good indie
bookseller.<span style="mso-spacerun: yes;"> </span>I still bitterly recall the
local photography diva who once handed me a list of the titles he felt were
missing from our Photo section when I was a bookseller.<span style="mso-spacerun: yes;"> </span>He hadn’t
actually <i>bought</i> a book from us in years.</div>
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But perhaps
there’s something positive about these people.<span style="mso-spacerun: yes;">
</span>They keep us on our toes, force us to look at the way we do things, and
maybe even signal a sense of ownership about the shop that’s an asset, something worth cultivating. I feel that way about my local food co-op.<span style="mso-spacerun: yes;"> </span>Hard to imagine cranky customers calling Amazon to complain about a section designation.<span style="mso-spacerun: yes;">
</span>Or getting a response.</div>
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My US
bookseller friends should remember to raise a bottle (<a href="http://keiths.ca/#/">Alexander Keith’s</a>, <a href="http://mcauslan.com/">St Ambroise</a> or <a href="http://www.boreale.com/fr">Boreale</a> if you can find it) to their fantastic comrade Canadian booksellers on <a href="http://www.canada-day.ca/">Canada Day</a> July 1! </div>
john eklundhttp://www.blogger.com/profile/15781496172985854512noreply@blogger.com0